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SAS Marketing Optimization: Maximizing Campaign Efficiency

 
Obiettivi

This course teaches you how to use SAS Marketing Optimization 6 to develop marketing scenarios and interpret the results of the optimization analysis. Learn how to:

  • formulate the business problems that SAS Marketing Optimization 6 can help solve
  • navigate the SAS Marketing Optimization 6 user interface
  • prepare and upload input data tables
  • create and optimize scenarios that include an objective, constraints, contact policies, and suppression rules
  • optimize scenarios and produce analytic reports.
a chi è rivolto
Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes.
Requisiti
Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.
Argomenti
• Overview of the marketing optimization problem
• Major features of SAS Marketing Optimization
• Navigating the user interface

• Required and optional data tables
• The Input Data window
• Creating input data

• Working in the Optimization Scenarios Category view
• The Scenario window
• Creating and optimizing a scenario

• Filters and measures
• Scenario modeling

• The Base scenario
• Infeasible scenarios

• Customer and household-level constraints and contact policies
• Optimization parameters
• Contact history and mandatory communications

• Directory structure in SAS Marketing Optimization
• SAS Management Console tasks.
 
 
Formazione
Durata
2 giorni
Quota
1.000,00 Euro + IVA
Questo corso fa parte del percorso formativo
SAS SOLUTIONS
CUSTOMER INTELLIGENCE
Come partecipare