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SAS Marketing Automation: Defining the Data and Structure for Campaigns

 
Obiettivi

This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation environment. Learn how to:

  • create an information map for use in SAS Marketing Automation
  • use the information map to generate metadata tables for SAS Marketing Automation
  • create a business context and the necessary definitions to support the creation of marketing campaigns.
a chi è rivolto
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation.
Requisiti
Before attending this course, you should have taken the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required..
Argomenti
  • Course overview
  • SAS Marketing Automation Overview

  • Overview
  • Specifying source tables
  • Data items and folders
  • Defining subjects
  • Assigning subjects
  • Setting up metadata tables

  • Creating metadata tables
  • Updating metadata

  • Introduction
  • Creating definitions
  • Using the common data model

  • Using measures
  • Using calculated data items.
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    Formazione
    Durata
    1 giorno
    Quota
    500,00 Euro + IVA
    Questo corso fa parte dei percorsi formativi
    SAS
    INTEGRATED MARKETING MANAGEMENT
    Come partecipare