SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when creating the target population, set up A/B tests, and work with groups having different subjects. Learn how to:
use the SAS Customer Intelligence Studio
define the target groups and subgroups for a marketing campaign
set up holdout control groups
schedule and execute campaigns
validate selections using reports
manage and monitor campaigns.
Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns.
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns.