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SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns

 
Obiettivi

This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when creating the target population, set up A/B tests, and work with groups having different subjects. Learn how to:

  • use the SAS Customer Intelligence Studio
  • define the target groups and subgroups for a marketing campaign
  • set up holdout control groups
  • schedule and execute campaigns
  • validate selections using reports
  • manage and monitor campaigns.
a chi è rivolto
Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns.
Requisiti
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns.
Argomenti
  • Course overview
  • SAS Marketing Automation Overview

  • Using SAS Real-Time Decision Manager
  • Defining the Target Audience
  • Using cells
  • Creating a calculated data item

  • Choosing a communication channel
  • Assigning an offer
  • Scheduling and executing a campaign

  • Creating subgroups using the Split node
  • Testing competing offers
  • Prioritization

  • Introduction to subjects
  • Data-item-subject relationships

  • Creating documents
  • Creating reports using other applications
  • Report linking
  • Executing custom tasks.
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    Formazione
    Durata
    2 giorni
    Quota
    1.000,00 Euro + IVA
    Questo corso fa parte del percorso formativo
    SAS SOLUTIONS
    CUSTOMER INTELLIGENCE
    Come partecipare