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SAS’ Gary Cokins demystifies performance management

Contatti editoriali
  Michela Guerra
m.guerra@ita.sas.com (+39) 02 831 343 26
  Laura Regondi
l.regondi@ita.sas.com
(+39) 02 831 343 51
  Bruna Armenise
b.armenise@ita.sas.com
(+39) 02 831 343 09

Performance Management: Integrating Strategy, Execution, Methodologies, Risk and Analytics

CARY, NC  (15 giugno 2009)  –  Possibly the best-known guru of corporate performance management, Gary Cokins’ sixth book, Performance Management: Integrating Strategy, Execution, Methodologies, Risk, and Analytics discusses how integrating multiple management methodologies and behavioral change management can overcome resistance to change. 

Part of the Wiley and SAS Business Series, Performance Management provides guidance, wisdom, and support to industry leaders and managers. In this compilation of his articles and blogs, Cokins explores what it takes for senior executives to successfully implement the full vision of the performance management framework. 

Praise for Cokins

Robert S. Kaplan of Harvard Business School calls the book “a highly accessible collection of essays on contemporary thinking in performance management. Cokins provides excellent overviews of the Balanced Scorecard, strategy maps, incentives, management accounting, activity-based costing, customer lifetime value and sustainable shareholder value creation.” 

“Gary Cokins demonstrates that performance management is not a mysterious black art, but a structured, process-oriented discipline,” said Thomas H. Davenport, President’s Distinguished Professor of Information Technology and Management at Babson College. “If you want your performance management system to be a smoothly running analytical machine, read and apply the ideas in this book – it’s all you need.” 

About Gary Cokins

Gary Cokins is Global Product Marketing Manager for Performance Management at SAS, the leader in business analytics and an internationally recognized expert, speaker and author on advanced cost management and performance management system.

SAS
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