CARY, NC (28 aprile 2009) – SAS announced today that it is in the Leaders quadrant in Gartner Inc.’s latest report, " Magic Quadrant for CRM Multichannel Campaign Management"[i]. Gartner recently placed SAS in the Leaders quadrants for customer data mining[ii] and business intelligence platform[iii].
According to Gartner's report on Multichannel Campaign Management, “Leaders consistently out-perform in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”
“We’re very pleased that we are in the Leader’s quadrant for multichannel campaign management. I believe that SAS’ unrivalled leadership in analytics combined with the most comprehensive enterprise marketing solution available today makes SAS the smart choice for every marketing department,” said Jeff Levitan, general manager of SAS' Global Customer and Retail business. “We continue to innovate based on our customer’s needs and SAS’ financial stability allows us to forge ahead on the development of new products including a software-as-a-service (SaaS) version of our campaign management solution launched this month and the upcoming release of a new web analytics solution next month.”
Companies that have mastered fundamental campaign management with basic tools are now turning to SAS for advanced multichannel campaign management capabilities. Those SAS customers that have introduced customer analytics to the mix along with marketing optimization have greatly improved their marketing ROI – in some cases by 400 percent. The second largest bank in Germany, Commerzbank, uses SAS to optimize their marketing resource and campaign execution.
“The ongoing optimization of campaigns is one of the most important tasks for us,” said Heiko Güthenke, Director of Customer and Business Analysis/Marketing at Commerzbank. “We have to ensure that every Euro we invest is spent with the highest possible degree of success. That’s why we are very happy to have found in SAS a partner whose solution, SAS Marketing Optimization, supports our targets perfectly.”
SAS has also seen the demand for flexible deployment options rise and in response to this introduced SAS® OnDemand: Campaign Management. “In today’s economy, organizations need to make wise investments in systems and technology, choosing ones that achieve quick time-to-value and are flexible enough to grow with the organization. Because it is deployed via SaaS, SAS Campaign Management leads to a better return on marketing investment, quick time to value and a healthier bottom line,” said Levitan. A wise investment is also selecting a vendor with over 30 years of experience and stability. In this time of uncertainty SAS customers express confidence in SAS’ ability to continue to deliver the level of service and innovation that SAS is renowned for.
An integrated suite of top-ranked marketing solutions
While many enterprise marketing management vendors are narrowly focused on point solutions, SAS provides a comprehensive suite of top-ranked products that span the entire customer-focused marketing process. SAS’ campaign management capabilities are part of a broader customer intelligence suite of solutions that handle campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization,
marketing mix analysis, marketing performance management and Web analytics.
Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, The Dow Chemical Co., First Citizens Bank, Hartford Life, Loyalty Management UK and US Bank.
About the Magic Quadrant
The Gartner Magic Quadrants are copyrighted 2008-2009 by Gartner, Inc., and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
[i] Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, April 24 2009
[ii] Gartner, Inc., Magic Quadrant for Customer Data-Mining Applications, Gareth Herschel , July I 2008
[iii] Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, James Richardson, Kurt Schlegel, Rita L. Sallam, Bill Hostmann, January 19, 2009
