SAS wins CRM magazine Marketing Solutions award

CARY, NC  (8 settembre 2009)  –  SAS earned the top nod from CRM magazine as the Market Winner in the marketing solutions category of the 2009 Market Leader awards. This is the eighth year that SAS has been recognized for its industry-leading business analytics solutions.

Kimberly Collins, managing vice president at Gartner said SAS’s marketing performance management vision “is one of the strongest in the industry.” CRM magazine’s eighth annual CRM Market Awards honors vendors, consultants and end-user companies that enrich customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. In each of 10 categories, the magazine named one Market Winner that scored highest among its peers.

SAS differs from conventional customer relationship management (CRM) vendors in its unique ability to help marketers make smarter decisions with superior customer analytics. SAS addresses the growing needs of marketers through the most comprehensive suite of integrated enterprise marketing solutions available today. SAS’ top-ranked solutions span the entire customer-focused marketing process, including campaign management, Web analytics, customer experience analytics, email and mobile marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing resource management, marketing performance management, and real-time decision management.

CRM magazine wrote “The company’s strength in analytics meshes perfectly with companies looking to focus on campaign management and campaign optimization.” SAS recently expanded its enterprise marketing management capabilities with three product launches: SAS Marketing Mix Advisor helps determine the optimal combination of advertising and promotions across media channels. A new version of SAS Web Analytics applies forecasting to Web data to support better online marketing decisions. SAS Campaign Management became available as a preconfigured software-as-a-service (SaaS) solution for rapid creation, modification and management of marketing campaigns without the infrastructure costs and maintenance.

SAS Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, Citi, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Swisscom, U.S. Bank, Vodafone Australia and Wolters Kluwer.

DataFlux, a SAS company, won CRM magazine's CRM Market Award in data quality for the fifth consecutive year. DataFlux is a leading provider of data quality and data integration solutions.