SAS® in Visionaries Quadrant for Enterprise Marketing Management

CARY, NC  (20 luglio 2009)  –  SAS is positioned in the Visionaries quadrant of the 2009 “Magic Quadrant for Enterprise Marketing Management [1]" from Gartner, Inc. SAS differentiates itself from conventional customer relationship management (CRM) vendors in its unique ability to address the growing needs of marketers through the most comprehensive suite of integrated enterprise marketing solutions available today. SAS’ top-ranked solutions span the entire customer-focused marketing process, including campaign management, Web analytics, customer experience analytics, email and mobile marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management, and real-time decision management. 

“SAS is proud to blaze the trail in enterprise marketing management,” said Jeff Levitan, SAS General Manager, Global Customer Intelligence Practice. “SAS is unsurpassed in the breadth and depth of analytically driven solutions that solve increasingly complex challenges facing today’s marketers from workflow and campaign management to real-time and Web capabilities. With proven leadership, flexible deployment and demonstrable ROI, SAS is the smart choice for any marketing department.” 
Companies worldwide use SAS enterprise marketing solutions. Swinton Group, the UK’s largest high street insurance chain, uses SAS to improve speed, control, effectiveness and accuracy in marketing campaigns targeting valuable customers. SAS helps Swinton build market share in a relentlessly competitive marketplace. 

“We wanted to be smarter in using customer information and we have many more channels to consider now. We needed far more sophistication in segmenting customers, responding quickly to the market, and making better campaign decisions,” said Andy Mills, Customer Information Manager at Swinton. “Using SAS to better understand customer behavior, Swinton can predict their likelihood to respond to specific offers. Now, the vast majority of our direct marketing campaigns run through SAS’ enterprise marketing solution. Using SAS Customer Intelligence, we can better manage marketing performance and understand the impacts of using different channels or a multi-channel approach.”

SAS recently expanded its enterprise marketing management capabilities with three product launches: SAS Marketing Mix Advisor helps determine the optimal combination of advertising and promotions across media channels. A new version of SAS Web Analytics lets companies apply forecasting to Web data to make better online marketing decisions. SAS Campaign Management became available as a preconfigured software-as-a-service solution for rapid creation, modification and management of marketing campaigns without the infrastructure costs and maintenance.