Milano, 12 Aprile 2007– SAS, the leader in business intelligence, announced today that it is positioned in the Leaders quadrant in Gartner Inc.’s latest report Magic Quadrant for Multi-Channel Campaign Management, 1Q07.[1] According to Gartner, “Leaders consistently out-perform in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

SAS is used by hundreds of customers globally improve their campaign management results. SAS customer Northern Tool and Equipment Co. offers 15,000 products by mail, through 71 retail stores and online. It has 10.4 million customers and sells US$750 million in merchandise annually. Before implementing SAS the company had difficulty linking information from its three sales channels. Because many customers shop using more than one sales channel, Northern Tool thought it was missing opportunities to market effectively.

"Using SAS for multi-channel campaign management, we realized cost savings within the first three campaigns," said Wade Mattson, Director of Marketing at Northern Tool. "Response rates to mailings have increased by double digits, and the company now has a unified view of customers who use multiple sales channels. SAS allows us to analyze data in real time and get the right product information out to customers at the right time."
An integrated suite of top-ranked marketing solutions

While many enterprise marketing management vendors are narrowly focused on point solutions, SAS provides a comprehensive suite of top-ranked products that span the entire customer-focused marketing process. SAS’ campaign management capabilities are part of SAS’ broader customer intelligence suite of solutions that handle campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics.

“SAS provides all the components for an integrated platform for enterprise marketing management,” said Jim Davis, Senior Vice President and Chief Marketing Officer at SAS. “Companies turn to SAS for the comprehensiveness of our solutions - why struggle with integration issues when SAS offers an integrated marketing platform that includes SAS’ world-class analytics?”

Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, American Honda Motor Co., DIRECTV, The Dow Chemical Co., First Citizens Bank, Hartford Life, Loyalty Management UK, Swisscom and World Wildlife Fund.
About the Magic Quadrant

The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1]Gartner Research. “Magic Quadrant for Multi-Channel Campaign Management, 1Q07,” by Adam Sarner, April 6, 2007.