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SAS receives CRM Excellence award from Communications Solutions for seventh year
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Michela Guerra
m.guerra@ita.sas.com
  02 831 343 26
Laura Regondi
l.regondi@ita.sas.com
  02 831 343 51

Milano (19 giugno 2007) – SAS, the leader in business intelligence, announced today that Technology Marketing Corporation’s (TMC) Communications Solutions (www.tmcnet.com/comsol) magazine has again recognized SAS with a CRM Excellence award for its Customer Intelligence (CI) suite of solutions.

SAS’ customer intelligence solutions span campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics. SAS provides industry-specific solutions for the retail, financial, insurance, life sciences, pharmaceutical, healthcare, manufacturing, communications, entertainment and government sectors.

“We are proud to be recognized once again by Communications Solutions for partnering with our customers to provide superior CI solutions and service,” said Andy Bober, director of customer intelligence strategy at SAS.“Since 1976 SAS has experienced consistent revenue growth and profitability which gives us the resources to sustain excellence in product development and customer support. SAS remains committed to delivering superior software and enhancing customer relationships.”

Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, American Honda Motor Co., DIRECTV, The Dow Chemical Co., First Citizens Bank, Loyalty Management UK, Swisscom and World Wildlife Fund.

The CRM Excellence 2007 Award winners can be found in the May and June issues of Customer Interaction Solution magazine.

About TMC

Technology Marketing Corporation (TMC) publishes four print publications: Customer Inter@ction Solutions, INTERNET TELEPHONY Magazine, IMS Magazine and Unified Communications(launching summer 2007). TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 0.003 percent of sites in the world by alexa.com*, TMCnet serves nearly two million unique visitors each month, according to WebTrends. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Communications Developer Conference, IMS Expo and Call Center 2.0 Conference. TMCnet.com publishes more than 15 topical online newsletters. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)

For more information about TMC, visit www.tmcnet.com.

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