CARY, NC (Dec. 18, 2007) – Commerzbank
is using a new business intelligence (BI) solution from SAS, the leader
in business intelligence, for its consumer banking sales management.
The reporting system, based on the SAS® Scalable Performance Data
Server, provides roughly 6000 users across the organization with consistent
and valuable reports daily, weekly, and monthly on recent sales performance.
An authorization system ensures that each user sees precisely the information
important to him. Screens display everything from detailed results for
individual consultants to stoplight-style performance graphics and drill-down
management views. Integrating 3.4 terabytes of data, the solution is
characterized by extremely high performance. Reports for the previous
week are ready every Monday morning for every user.
Commerzbank's new solution recently received the "Business
Intelligence Performer 2007" award at the 2007 SAS Forum in Mainz,
Germany for the "BI for everyone" category. With this award,
SAS Germany honors customers who implement innovative BI projects with
especially
high strategic value that simultaneously demonstrate the wide range
of potential uses for BI.
All key controlling figures from the bank's main systems
are aggregated by Commerzbank’s new sales controlling solution,
dubbed the “Performance
Manager.” While different tools were used previously to answer
different questions, these functions are now integrated. This allows
various interactions to be identified more easily than before, and
also enables Commerzbank to assess consumer banking activities from
different
perspectives using an intuitive front end. Analysis criteria include
consultant type, region,and consumer segment as well as ratios of
customers to full-time staff.
Commerzbank decided to go with
SAS predominantly for performance, flexibility and scalability. SAS
can easily be expanded and modified
to continue
to meet Commerzbank's needs in the future. The SAS Scalable Performance
Data Server, which excels at rapidly processing especially large
quantities of data, guarantees the speed necessary for top-quality
analysis. Business
intelligence specialists Anaxima and SAS supported Commerzbank in
implementing the solution.
“Initially, we tested solutions from different business intelligence providers
against each other. The results were clear: SAS was the best at meeting
our requirements for performance, flexibility and scalability," recounts
Thomas Braun, Head of the Performance Management Group for Consumer
and Corporate Banking at Commerzbank.
"I'm not exaggerating when I say that with SAS, we were able to
set a true industry benchmark," adds Frank Weisske, who was responsible
for developing sales management processes for consumer and commercial
banking at Commerzbank from early 2002 through mid-2007. "To
my knowledge, the reporting quality that we get over the weekend
with our
solution is currently unsurpassed by any other bank."