Milano, 16 novembre 2006 – SAS, the leader in business intelligence, announced today that it will deploy Marketmax planning software at Macys.com to help the retailer customize its merchandising processes. Macys.com also will take advantage of the SAS Financial Management software suite to enhance its financial reporting activities. Macys.com is a division of Federated Department Stores Inc. (NYSE:FD) (PCX: FD).

Kent Anderson, president of Macys.com, said they considered many competing software companies but chose SAS because it better matched the company’s overall needs. “SAS has a significant amount of experience in the retail industry,” he added. “One of the things we liked most about SAS is its ability to combine merchandising and assortment modules with financial modules. Being able to do that allows us to consolidate our processes.”

“Macys.com stocks warehouses, not stores,” said Anderson. “We need to be able to customize our reporting and assortment planning. There’s a lot of useful data within Federated, and we needed a suite of tools to model the data differently to fit the unique Macys.com business model.”

“Federated Department Stores is a successful, long-time SAS user,” said Lori Schafer, vice president, global retail practice at SAS. “And we’re pleased to add another one of Federated’s divisions into the SAS community. Marketmax is integrating with legacy systems at Macys.com, and we believe our involvement will help the company gain efficiencies and help them grow.”

Macys.com bought Marketmax Financial Planning, Marketmax Performance Analysis, Marketmax Assortment Planning, SAS Financial Management and SAS Enterprise BI Server.

“We expect to see results within the first year after implementation,” Anderson said. “Success will mean increased productivity for my team and for individual SKUs.”

About Macy’s
Macy’s, the largest retail brand of Federated Department Stores, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy’s stores are operated by seven regionally based retail divisions – Macy’s East, Macy’s Florida, Macy’s Midwest, Macy’s North, Macy’s Northwest, Macy’s South, and Macy’s West – and an online store at macys.com