CARY, N.C. (12 aprile 2006) – SAS, the leader in business intelligence, today announced that it has been positioned by Gartner, Inc. in the leaders quadrant in the “Multi-Channel Campaign Management Magic Quadrant”* report.

Gartner’s report defines campaign management as processes to communicate offers to customer segments in a multichannel environment. Basic campaign management includes functionality for segmentation, campaign execution and campaign workflow. Advanced analytic functionality includes predictive analytics and campaign optimization. Advanced execution functionality includes event triggering and real-time recommendations. Evolving campaign management e-marketing functionality includes Web analytics, community and search marketing.

“We believe being placed in the leaders quadrant by Gartner in the key areas of campaign management, business intelligence and customer analytics confirms that SAS has all the elements an organization needs to turn customer data into valuable and profitable long term relationships,” said Jim Davis, SAS Senior Vice President. "Since all SAS solutions are built on an enterprise intelligence platform that combines data integration, predictive analytics, intelligence storage and BI reporting, we have effectively removed the cost and risk of joining these key areas together.”

Campaign management is just one component of SAS® Marketing Automation which applies the world’s foremost market response modeling solution to the challenge of developing and delivering marketing messages to consumers. Only SAS Marketing Automation provides a complete view of an organization’s customers through robust data management, a deep understanding and optimized segmentation of customers through rich analytics, increased efficiency through the use of repeatable, automated processes in campaign design and execution, and closed loop reporting and analysis to measure the effectiveness of campaigns.

The SAS Customer Intelligence suite -- which includes SAS Marketing Automation, SAS Marketing Optimization, SAS Interaction Management, SAS Web Analytics, SAS E-Mail Marketing, and SAS Veridiem Marketing Relationship Management -- provides the most complete marketing solution available today. SAS Customer Intelligence, built upon the open-standards-based SAS®9 platform, combines extensive best-in-class technology with deep industry and domain expertise to solve the myriad challenges facing chief marketing officers today. The solution can be integrated readily with an organizations current infrastructure to add maximum value to existing investments. SAS Customer Intelligence also integrates with SAS solutions for compliance, risk management, performance management and other vital corporate functions.

Customers using SAS for customer intelligence around the world include The AA, Absa, Arena Italia, BarclaysUK Consumer Finance, Blue Cross and Blue Shield of Florida, Casino, The Chubb Group of Insurance Companies, Harrah’s Entertainment, MLB Advanced Media, U.S. Bank and the World Wildlife Fund.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2006 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

* Gartner Research “Magic Quadrant for Multi-Channel Campaign Management” by Adam Sarner. March 30, 2006.