Redcats USA selects SAS® Enterprise BI Server

-- SAS provides more effective access to data for faster, more accurate decisions --

CARY, N.C. (July 18, 2005) – SAS, the leader in business intelligence, today announced that Redcats USA has selected the SAS® Enterprise BI Server to improve its marketing analytics. Redcats USA markets value-priced misses’ fashions, women’s and men’s plus-size clothing and home lifestyles through its 10 catalogs and 10 e-commerce Web sites. In 2004, Redcats USA mailed over half a billion catalogs in the United States, including those for Chadwick’s, Lerner Catalog, Lane Bryant Catalog, Roaman's and BrylaneHome.

With a multichannel distribution network combining catalogs and e-commerce Redcats USA has massive amounts of customer data to analyze. Redcats USA selected SAS Enterprise BI Server to provide fast, simple access to consistent data for quicker reporting and more accurate decision making. Based on both a suite of business intelligence tools and a powerful, integrated business intelligence platform SAS Enterprise BI Server provides Redcats USA with powerful analytics and a suite of targeted user interfaces to empower users across the enterprise with self-service query and reporting capabilities.

“We needed to update our system to handle the increasing number of ad hoc analytical requests we were receiving,” said Mark Friedman, chief marketing officer at Redcats USA. “The SAS Enterprise BI Server meets the needs of our growing organization. We can now get the right information to the right people in a timely manner that enables them to make more strategic decisions based on predictive intelligence rather than historical information.”

Building on a firm foundation

Redcats USA’s existing relationship with SAS was a factor in the selection of the SAS Enterprise BI Server.
“The power of the SAS Enterprise BI server was more significant than that of other applications in the market,” added Friedman. “We also knew from our prior relationship with SAS that they deliver quality applications. We felt that by selecting SAS for our business intelligence needs it would round out our relationship with them and lay a foundation for strategic projects in the future.”

“It is a challenge for organizations to select an application that addresses the entire scope of current users’ needs while ensuring that the infrastructure can support future requirements as well,” said Jim Davis, chief marketing officer at SAS. “Redcats USA is making an investment for the present and future with SAS. As its information needs mature SAS will be an investment that Redcats USA can build upon to leverage the full spectrum of SAS business intelligence.”

About Redcats USA

Redcats USA is a multichannel retailer of value-priced misses' fashion, women's and men's plus-size apparel, as well as home lifestyles. The company has numerous well-known brands in its portfolio, including Chadwick's, Lerner Catalog, Jessica London, Lane Bryant Catalog, Roaman's, KingSize, BrylaneHome, BrylaneHome Kitchen, BrylaneHome Wishes, and La Redoute USA. Redcats USA is part of Redcats, the world's third largest home shopping company, and owned by French parent company, PPR.