DataFlux Expands Customer Base, Solution Capabilities in 2004

Provider of data management and data integration solutions expands in 2004

CARY, N.C. (Jan. 31, 2005) - DataFlux Corporation LLC today announced the completion of a successful 2004, witnessing strong growth in its customer base, product installations and industry awards and accolades. With two significant product releases in 2004, the company enters 2005 well-poised to expand its position as an emerging force in the data management and data integration market.

In 2004, DataFlux experienced growth in a variety of areas, including:

• Customer adoption – Organizations selected DataFlux for enterprise-wide data management and data integration engagements, including new or enhanced relationships with seven Fortune 500 companies. In 2004, DataFlux signed licensing agreements with Kohler Co., Tyco International, Dex Media and TriCenturion.
  
  
• Product innovation – With the launch of Release 6.2 in July, DataFlux enhanced its data management platform to provide a comprehensive set of solutions that deliver powerful, integrated components such as data profiling, data quality and data monitoring. This single-platform functionality allows users to analyze, improve and control data quality from the same easy-to-use interface.
  
  
• Revenue growth – DataFlux saw positive revenue and earnings growth in 2004 with revenue nearly doubling in 2004 over 2003.
  
  
• Geographic expansion – DataFlux opened offices in Boston, Chicago, Dallas, Denver and Pittsburgh. Internationally, the DataFlux European office continued to leverage its relationship with SAS Institute Inc., the parent company of DataFlux, along with new partnerships worldwide to drive global interest in DataFlux technology.
  
  
• Industry recognition – DataFlux climbed 27 spots in the annual DM Review 100 awards, placing No. 42 in the 2004 ranking.

"At its core, DataFlux has been a company that strives to help companies create a single enterprise view by effectively managing their data," said Tony Fisher, president and general manager of DataFlux. "In 2004, the market demanded an effective data management solution built on a cohesive technology suite that integrates problem analysis, data improvement and quality control. DataFlux was the first company to provide this comprehensive, integrated technology suite, and that innovation has fueled our success."

About DataFlux
DataFlux offers complete, end-to-end data management solutions for organizations that want to realize more tangible, immediate value from their information assets. A wholly owned subsidiary of SAS, DataFlux helps companies improve the consistency, accuracy and reliability of critical customer and business data. DataFlux solutions – consisting of data profiling, data quality, data integration, data augmentation and data monitoring – allow companies to build a solid information foundation that can enhance the effectiveness of data-driven applications, including customer relationship management (CRM), enterprise resource planning (ERP), data warehousing and database marketing. To learn more about DataFlux, visit www.dataflux.com.