Marketing Perspectives 2013: Fully embracing the digital opportunity
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In last year's Marketing Perspectives survey, digital was dominant. Social media was in the ascendant, joining the corporate website and email as a key element of the marketing mix. Twelve months later, and the corporate website, email and social media are still the top three preferred marketing channels, with social media continuing to enjoy significant growth in popularity.
Scratch below the surface, however, and it soon becomes clear that 2013 is a year of contradictions. Find out why inside this exclusive UK market research from Marketing Week.