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€350 million Software Investment in 2007Awareness of Business Intelligence Benefits HighDublin, Ireland, 15. Oct. 2007 - Over €350 million will be invested in software in 2007 by Irish companies and the public sector, a survey commissioned by SAS Ireland and conducted by iReach, revealed today. According to the companies and Public Sector organisations surveyed, at least one fifth (€90million) will be invested specifically in security software alone, with some €182m being deployed in infrastructural software. The research which involved over 100 companies and organisations was undertaken by iReach on behalf of SAS to establish levels of understanding and use of BI software in the Public Sector and the Financial, Manufacturing, Retail, Healthcare, Communications and Service Sectors. The research findings affirmed that BI is now seen and used as a core software asset by all sectors surveyed. Whilst 88% of total respondents stated they utilised BI in their organisations, the level of penetration of its use across business structures varied immensely across the sectors. The Financial Services sector in particular, showed a comprehensive understanding of the value and benefits of BI. Over 66% of Financial Services respondents employ BI across all functions – Finance, Sales, Marketing and Operations. In addition, some 38% of Financial Sector respondents indicated its BI technology was used specifically to assist greater efficiencies; more accurately predict future trends and increase optimisation and innovation within the organisation. Similarly, almost 80% of the Hospitality, Travel and Leisure sectors used BI across functions, however, in the main employing it for operational and integration purposes rather than tapping into its power to predict trends and create efficiencies. Some 50% of Public Sector stated the most common use of BI in government and semi-state bodies was for operational reasons, with 50% using it to apply information for daily functions. According to Michael Kearney, Country Manager, SAS Ireland, the survey results demonstrate that awareness of BI and its benefit to a businesses bottom line has increased across the Irish business community in recent years. “However, whilst 88 per cent of all those surveyed stated they used BI – it is being employed on a piecemeal basis rather than being strategically integrated across all the operations – a seriously missed opportunity. Organisations should sweat their business intelligence functions to give them the information they need to achieve better performance and return on investment from their strategies. Our solution sits above all other software applications and pulls out the data from each department and converts it into an understandable, meaningful form. This offers insight into individual aspects of a business as well as providing the whole picture. It doesn’t matter if an organisation has lots of different types of applications and software running through it, SAS is designed to work with them all. In my view this survey highlights a potentially missed opportunity for organisations to utilise the information they have and use it to its best to assist them make better business and strategic decision,” he says. In a recent Datamonitor report , the analyst firm showed that SAS lead the Business Intelligence market in terms of technology capability, customer satisfaction and market impact ahead of competitors including Oracle, Business Objects, SAP and Cognos. Datamonitor stated that, “SAS is the clear market leader as it leads technology assessment, dominates user sentiment and exerts considerable market impact”. Furthermore “its stable financial footing, superb vision and lead in advanced analytics all imply SAS is well placed to continue as the Business Intelligence market leader.” In relation to organisational challenges, the SAS survey highlighted that over half of the respondents indicated that integrating data across the business was a concern, with ensuring quality of the data being a worry for some 42%. Other key findings show that of the €129million IT investment by that the Government and semi-state bodies 18% (€24million) will be for security software. Banking and Financial Services will invest some €88m on software with some 20% (€21million) on security; manufacturing industries will spend over 26% (€16.5million) on security applications from a total investment of €69million.
FOR FURTHER INFORMATION:
Total Irish Software Investment Spend 2007 Spend by Sector €million * Datamonitor, “Decision Matrix: Selecting a Business Intelligence Vendor (Competitor Focus)” by Vuk Trifkovic and Tim Gower, April 2007 iReach is a leading Irish Market Intelligence and Research company specialising in Technology, Media and Telecoms, across all research disciplines and methodologies. Dedicated to delivering market insight and competitive advantage to line of business decision makers, through cost effective research based quantitative and qualitative solutions.
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know®. |
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