SAS in Visionaries Quadrant for Enterprise Marketing Management

SAS today announced it is positioned in the Visionaries quadrant of Gartner’s 2008 Magic Quadrant for Enterprise Marketing Management.(1)

Dublin, Ireland, 10. July 2008 -  SAS today announced it is positioned in the Visionaries quadrant of Gartner’s 2008 Magic Quadrant for Enterprise Marketing Management.1 Michael Kearney, Country Manager, SAS Ireland, states, “We continue to find that the breadth of SAS’ enterprise marketing management platform and our advanced analytics capabilities differentiate us from other vendors in this area. And, in light of more conservative economic times, companies are putting more scrutiny in their decision making process to ensure that the investments they’re making in marketing technologies will make them smarter marketers, not just faster ones.”

In the past year SAS has seen a rise in interest in marketing campaign optimisation and other advanced analytic marketing applications. “SAS customers are moving to the next level of marketing. They’ve mastered the closed-loop marketing process and now want to sharpen their targeting skills by optimising marketing planning,” added Mr Kearney.

Dr. Clemens Schäffner, director of business intelligence and member of the board at DeutschlandCard GmbH, states, “SAS enabled us to put together an excellent campaign management system for the DeutschlandCard. With SAS’ Customer Intelligence solution, we’ve implemented a closed-loop marketing system that allows us to continually improve our customer communications – laying a solid foundation for the ongoing success of the DeutschlandCard.”

An integrated suite of top-ranked marketing solutions
While many enterprise marketing management vendors are narrowly focused on point solutions, SAS provides a comprehensive suite of top-ranked products that span the entire customer-focused marketing process. SAS software’s enterprise marketing management capabilities are part of the SAS Customer Intelligence suite that addresses campaign management, e-mail and mobile marketing, event-driven marketing, cross-campaign optimisation, real-time decision making, marketing mix analysis, marketing performance management, Web analytics and customer experience analytics.

Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, American Honda Motor Co., The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, U.S. Bank, Vodafone Australia and Wolters Kluwer.

1) Gartner, Inc. "Magic Quadrant for Enterprise Marketing Management" by Kimberly Collins and Adam Sarner, July 1, 2008

ENDS

FOR FURTHER INFORMATION:
Siobhan Molloy/Eoin Quinn    Tel: (01) 676 01 68
Weber Shandwick    or 086 8175066 / 087 2332191

About the Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted by the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SAS

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies.

Back to Recent SAS Press Releases

Copyright © SAS Institute Inc. All Rights Reserved.