SAS Customer GE Rail Services Earns 2008 TDWI Best Practice Award for Enterprise Business Intelligence

BI strategy leverages BI, data integration, and analytics solutions from SAS

Dublin, Ireland, 21. Aug. 2008 -  SAS customer General Electric Rail Services (GERS) has been selected by The Data Warehousing Institute (TDWI) as a co-winner of its Enterprise BI Best Practices Award for 2008. GERS received the honour for deploying a comprehensive information delivery solution with an enterprise BI portal that meets a wide spectrum of user needs, resulting in improved business efficiency and significant financial savings.

 This project includes self-service and ad-hoc analysis, standardised metric reports organised by business function, dashboards and sophisticated strategic and operational analytics applications. It was created with software from SAS, the leader in business intelligence and analytics.

"BI is a strategic investment that has helped us improve the efficiency of operational, commercial, financial and services aspects of the business, generating significant financial benefits and a unique competitive advantage” said GERS Chief Information Officer Bill O’Neill. 

 Analytics Deliver Value

"As we executed our BI strategy, we have really come to appreciate analytics, the ability to anticipate outcomes and apply the appropriate business responses" said Vijitha Kaduwela, GERS Director of Business Intelligence. "Clearly, the analytics have yielded the most business value and SAS is the key technology partner that made it possible for us to deliver on our vision.”

 TDWI, represented by a panel of independent judges, chose GERS for its demonstrated excellence in building an enterprise-wide platform that provides intelligence and analytics from data spanning various source systems. The award also recognised the development, deployment and maintenance of BI applications that contributed to the company's success.

GERS’ approach to analytics is unique in that BI is within the information technology organisation. Furthermore, this typically labour-intensive activity has many production analytics applications ranging from very strategic to highly tactical and operational applications. GERS uses a wide variety of SAS® software, including the SAS Enterprise Intelligence Platform, SAS Analytics and SAS Data Integration solutions. 

 Analytics applications at GERS include: Capital Allocation Model, Profitability Analysis, Delinquency Behaviour Analytics, Customer Segmentation, Lead Generation, and the Shoptimizer model. 

Shoptimizer, an operational analytics application, helps GERS optimally assign the railcars in need of repairs to shops subject to capacity constraints and shop capabilities.

 FOR FURTHER INFORMATION:

Siobhan Molloy/Eoin Quinn                            Tel: (01) 676 01 68

Weber Shandwick                                          or 086 8175066 / 087 2332191

 About GE Rail Services

GE Rail Services is a leading equipment service provider to the global rail industry. As a member of General Electric Company (NYSE: GE), GE Rail Services leases the most diverse fleet of railcars in the industry, as well as a full range of intermodal assets, to transport vital commodities where and when they are needed. For more information please go to www.ge.com/railservices

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