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SAS kicks off as official data and competitive intelligence partner to the RBS 6 Nations ChampionshipDublin, Ireland, 24. Jan. 2006 - SAS, the market leader in the new generation of business intelligence software and services, has today announced that it has been appointed as the official data and competitive intelligence partner of the RBS 6 Nations Championship, the world's biggest annual rugby tournament. As part of the new partnership SAS will be providing the official RBS 6 Nations broadcasters (including the BBC, France Television, RTE and La7) with a comprehensive graphics and on-screen analysis. In addition a live data feed of match intelligence will be provided to the BBC Interactive TV rugby application, allowing fans at home to view real time competitive intelligence simply by pressing the red button. SAS representatives will be present at all RBS 6 Nations matches, distributing post match data and analysis to all media representatives immediately after the game. This intelligence will also be emailed to participating unions and team coaches as well as to over 300 journalists from the local, national and European press. Alastair Sim, Director of Strategy and Marketing for SAS, UK & Ireland commented: "We are extremely excited about the potential of this opportunity and are very much looking forward to developing a successful partnership between SAS and the Six Nations. For nearly three decades SAS has excelled in creating competitive intelligence for organisations in business and government from massive amounts of data and we now look forward to bringing our expertise to this fantastic Championship." Jacques Laurans, the Chairman of the Six Nations committee, added: "We are delighted to welcome SAS as an official partner. They have already demonstrated that they understand the complex requirements of the greatest annual rugby tournament in the world. We are extremely confident of SAS' ability to deliver valuable data and competitive intelligence in a very challenging environment."
FOR FURTHER INFORMATION:
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know®. |
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