Recognizing the potential of the Internet, Credit Suisse creates a 360-degree view of customers.
Credit Suisse was one of the first banks to recognize the potential of the Internet as a viable new business channel. In October 1995, it became the first Swiss bank to have an Internet presence. With the launch of Direct Net in April 1997, it became the first Swiss bank to offer a full e-business capability. Other "firsts" followed and in mid-1999, with the third release of Direct Net, Credit Suisse integrated personalization and one-to-one functionality into its e-channel business.
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