Athens Hilton Galaxy  |  16 Aπριλίου 2008, 9:30πμ – 13:30μμ

Oι παρακάτω παρουσιάσεις θα γίνουν στην Αγγλική γλώσσα.

Registration and Breakfast 
Welcome and Introductions 
Direct Marketing (DM) – landscape and trends
This introductory session will describe the latest technologies and techniques emerging in DM. Drawing on research from organisations such as Gartner, Forrester and McKinsey, it identifies how organisations are successfully reacting to these changes. 
Getting the most from outbound DM activities
Understanding the new areas of DM is only relevant to you when put in the context of your current marketing activities. It is important that new concepts fit in with your current infrastructure, not disrupt them. 
Customer Case Study
Coffee Break 
Using the customer experience to drive sales and marketing activities
Every day customers give us valuable information about their needs and wants, and often this are ignored. Understanding the customer experience can unlock opportunities for sales and marketing which would otherwise be ignored. Key to this is making individual customer interests available directly to sales and marketing systems. 
Adding intelligence to all customer contacts
Seizing the moment when the customer is actively engaged with the organisation can either be a huge advantage or an extremely damaging experience. Making high quality real-time decisions during each customer interaction is critical to the success of an organisation.  
Optimising return and costs for all DM activities
As organisations face the challenge of increasing the relevance of marketing treatments to even smaller customer segments along with considerations such as channel preference, product crossover and potential advocacy, they will also be faced with decisions centred on optimal marketing investment. This session will discuss how such requirements can now be integrated into the overall operational marketing process. 
Close and Networking Lunch