Lorsqu’une organisation souhaite améliorer sa capacité à appréhender ses coûts, il est nécessaire de mettre en place un système d’analyse des coûts. SAS propose une solution de pilotage des coûts informatiques, reposant sur les recommandations du CIGREF et permettant de répondre aux questions budgétaires clefs que se posent les DSI.

Lorsqu’une organisation souhaite améliorer sa capacité à appréhender ses coûts, il est nécessaire de mettre en place un système d’analyse des coûts. SAS propose une solution de pilotage des coûts informatiques, reposant sur les recommandations du CIGREF et permettant de répondre aux questions budgétaires clefs que se posent les DSI.

Lorsqu’une organisation souhaite améliorer sa capacité à appréhender ses coûts, il est nécessaire de mettre en place un système d’analyse des coûts. SAS propose une solution de pilotage des coûts informatiques, reposant sur les recommandations du CIGREF et permettant de répondre aux questions budgétaires clefs que se posent les DSI.

Companies are extremely vigilant about all spending. The budget expenditures for marketing should be subject to the same intense examination by the COO and CFO as any other spending program, but the ROI on marketing must be better projected using modern analytical techniques, fact-based logic and financial data. This white paper argues for the importance of calculating customer lifetime value (CLV) to use in important marketing decisions. The paper explores the difference between customer profitability and customer value, and you will learn why it is important to consider customers as investments. Ultimately, this paper suggests that, while it may be difficult, analyzing CLV provides significant benefits when used in addition to customer profitability.

Lorsqu’une organisation souhaite améliorer sa capacité à appréhender ses coûts, il est nécessaire de mettre en place un système d’analyse des coûts. SAS propose une solution de pilotage des coûts informatiques, reposant sur les recommandations du CIGREF et permettant de répondre aux questions budgétaires clefs que se posent les DSI.

While it is essential to employ customer-centric strategies to improve revenue, it is also necessary to balance customer needs with shareholder value. This white paper outlines a method for achieving this balance by tying retention spending to customer financial value. You will learn how to evaluate customers by combining financial value with loyalty, and about requirements for a properly customer-focused strategy.

To measure the effectiveness of marketing investments, marketers must overcome numerous data challenges. This white paper describes, at a high level, a proven approach to data collection challenges that exist within large enterprises. It leads you through the entire process of gathering data, creating marketing mix models and implementing results.

Companies are extremely vigilant about all spending. The budget expenditures for marketing should be subject to the same intense examination by the COO and CFO as any other spending program, but the ROI on marketing must be better projected using modern analytical techniques, fact-based logic and financial data. This white paper argues for the importance of calculating customer lifetime value (CLV) to use in important marketing decisions. The paper explores the difference between customer profitability and customer value, and you will learn why it is important to consider customers as investments. Ultimately, this paper suggests that, while it may be difficult, analyzing CLV provides significant benefits when used in addition to customer profitability.

Alors que les ressources marketing ne cessent de diminuer, l’attente de résultats ne cesse de croître. La multiplication des initiatives marketing n’est plus à elle seule synonyme de succès. Seul un véritable recentrage des process marketing autour du client ouvre la voie du succès. C’est ce qu’ont souhaité démontrer SAS et le cabinet Peppers & Rogers en lançant un projet de recherche conjoint : l’observatoire Customer Experience Maturity Monitor.

Adossé aux témoignages de 30 annonceurs, ce Livre Blanc réalisé par l’EBG en partenariat avec SAS France, Acxiom, Orange Advertising Network et Wunderloop, dresse sur plus 150 pages un état de l'art de cette démarche : mécaniques marketing, évolutions technologiques, aspects juridiques...

Recently, the focus in banks has shifted from mergers and acquisitions to organic growth – attracting and retaining good customers. This white paper describes how to apply customer value to the retail banking business model as a continuous loop of insight, action, assessment and learning for continuous improvement. It also proves the advantage of a more interactive view of customer value.

To compete successfully, organizations need to operate effectively across multiple business channels to give customers the control they increasingly seek. This paper discusses how enterprise marketing solutions can help differentiate your customers' experiences across these channels. It details how and why technology will play an increasingly important role in the development of profitable, long-term customer relationships.

Enterprises long ago acknowledged the value of CRM and ERP systems for improving customer value and process efficiency. Many are now seeing additional returns by applying predictive analytics to customer data. This white paper explores the process of using customer data to drive profitability by creating a unified view of the customer, applying predictive analytics, turning insight into effective action, and aligning marketing, sales and service with enterprise goals.

In an increasingly dynamic marketplace, organizations can no longer stay ahead of the competition by using only a product differentiation strategy. Instead, organizations that use a real-time decision making strategy to enhance the customer experience are leading the way. This white paper discusses four key components of a successful real-time decision strategy, and how SAS Real-Time Decision Manager helps organizations successfully implement such a strategy. Additionally, it provides a technical overview of SAS Real-Time Decision Manager.

Organizations that are looking for a unique competitive advantage are using a real-time decision making strategy to help them improve the customer experience. This white paper explores why a real-time decision making approach can yield significant benefits versus traditional decision-making approaches. Also, it provides real-world examples of how real-time decision making works, and how it can help to coordinate interactive marketing across your inbound and outbound channels.

Wealth management organizations must take a data driven, analytical approach toward building trust and loyalty with high net worth clients. This white paper highlights three essential elements needed to create a foundation for successful client communications. Also, it discusses a process for implementing these elements -- resulting in strong client relationships.

This white paper highlights how SAS for Customer Experience Analytics helps organizations optimize the Web experience for their customers and analyze customer data for more effective marketing. Ultimately, you will learn how SAS for Customer Experience Analytics allows you to gain deeper customer insights, choreograph more meaningful customer interactions and improve overall marketing performance.

Alors que les ressources marketing ne cessent de diminuer, l’attente de résultats ne cesse de croître. La multiplication des initiatives marketing n’est plus à elle seule synonyme de succès. Seul un véritable recentrage des process marketing autour du client ouvre la voie du succès. C’est ce qu’ont souhaité démontrer SAS et le cabinet Peppers & Rogers en lançant un projet de recherche conjoint : l’observatoire Customer Experience Maturity Monitor.

Alors que les ressources marketing ne cessent de diminuer, l’attente de résultats ne cesse de croître. La multiplication des initiatives marketing n’est plus à elle seule synonyme de succès. Seul un véritable recentrage des process marketing autour du client ouvre la voie du succès. C’est ce qu’ont souhaité démontrer SAS et le cabinet Peppers & Rogers en lançant un projet de recherche conjoint : l’observatoire Customer Experience Maturity Monitor.

Read this commissioned study conducted by Forrester Consulting to learn about the total economic impact and potential return on investment that organizations may gain by implementing SAS Marketing Automation. To conduct the report, Forrester used its Total Economic Impact methodology, which "not only measures costs and cost reduction (areas that are typically accounted for within IT) but also weighs the enabling value of a technology in increasing the effectiveness of line-of-business activities."

Le moment est venu d’adopter le triptyque marketing : connaissance, interaction, amélioration. Mieux connaître les clients, coordonner des interactions pertinentes, cibler en permanence les améliorations : découvrez dans ce document qu’en échangeant plus habilement avec vos clients, vous optimiserez la performance de vos plans de campagnes marketing tout en privilégiant la satisfaction client.

Every relationship between a business and a customer is best viewed as an ongoing conversation. This white paper provides an overview of Behavior Maps, a concept unique to SAS Interaction Management that allows businesses to conduct more meaningful conversations with their customers. Key topics include the importance of context, the structure of Behavior Maps and the use of Behavior Maps to complement traditional predictive models.

In an increasingly dynamic marketplace, organizations can no longer stay ahead of the competition by using only a product differentiation strategy. Instead, organizations that use a real-time decision making strategy to enhance the customer experience are leading the way. This white paper discusses four key components of a successful real-time decision strategy, and how SAS Real-Time Decision Manager helps organizations successfully implement such a strategy. Additionally, it provides a technical overview of SAS Real-Time Decision Manager.

Organizations that are looking for a unique competitive advantage are using a real-time decision making strategy to help them improve the customer experience. This white paper explores why a real-time decision making approach can yield significant benefits versus traditional decision-making approaches. Also, it provides real-world examples of how real-time decision making works, and how it can help to coordinate interactive marketing across your inbound and outbound channels.

Alors que les ressources marketing ne cessent de diminuer, l’attente de résultats ne cesse de croître. La multiplication des initiatives marketing n’est plus à elle seule synonyme de succès. Seul un véritable recentrage des process marketing autour du client ouvre la voie du succès. C’est ce qu’ont souhaité démontrer SAS et le cabinet Peppers & Rogers en lançant un projet de recherche conjoint : l’observatoire Customer Experience Maturity Monitor.

Companies today have to make difficult decisions about targeting the right customers with the right offers while staying within budget and channel capacities, and without cannibalizing future sales or saturating customers with too many messages. Optimization is a process that resolves these complex issues by balancing the constraints of an organization with the need to improve results. This paper provides an introduction to marketing optimization. You will learn how optimization can help improve campaign revenues by up to 25 percent and how other companies have successfully implemented such technology. You will also learn about SAS' powerful, easy-to-use approach to marketing optimization.

Alors que les ressources marketing ne cessent de diminuer, l’attente de résultats ne cesse de croître. La multiplication des initiatives marketing n’est plus à elle seule synonyme de succès. Seul un véritable recentrage des process marketing autour du client ouvre la voie du succès. C’est ce qu’ont souhaité démontrer SAS et le cabinet Peppers & Rogers en lançant un projet de recherche conjoint : l’observatoire Customer Experience Maturity Monitor.

Le moment est venu d’adopter le triptyque marketing : connaissance, interaction, amélioration. Mieux connaître les clients, coordonner des interactions pertinentes, cibler en permanence les améliorations : découvrez dans ce document qu’en échangeant plus habilement avec vos clients, vous optimiserez la performance de vos plans de campagnes marketing tout en privilégiant la satisfaction client.

Lorsqu’une organisation souhaite améliorer sa capacité à appréhender ses coûts, il est nécessaire de mettre en place un système d’analyse des coûts. SAS propose une solution de pilotage des coûts informatiques, reposant sur les recommandations du CIGREF et permettant de répondre aux questions budgétaires clefs que se posent les DSI.

Adossé aux témoignages de 30 annonceurs, ce Livre Blanc réalisé par l’EBG en partenariat avec SAS France, Acxiom, Orange Advertising Network et Wunderloop, dresse sur plus 150 pages un état de l'art de cette démarche : mécaniques marketing, évolutions technologiques, aspects juridiques...

Alors que les ressources marketing ne cessent de diminuer, l’attente de résultats ne cesse de croître. La multiplication des initiatives marketing n’est plus à elle seule synonyme de succès. Seul un véritable recentrage des process marketing autour du client ouvre la voie du succès. C’est ce qu’ont souhaité démontrer SAS et le cabinet Peppers & Rogers en lançant un projet de recherche conjoint : l’observatoire Customer Experience Maturity Monitor.