Sélectionnez un secteur d'activité dans la liste à gauche pour visualiser les Livres Blancs.
Assurance
Identification requiseA new generation of customer experience analytics for insurers: increasing sales revenue and improving service by gaining actionable multi-channel intelligence
RésuméAccéder au documentSAS for Customer Experience Analytics is designed to enable insurers to tailor every customer contact and optimise value at every opportunity, from visitor arrival through web site interaction to the business response. This white paper describes the technology landscape leading up to the current demand for true, actionable multi-channel intelligence, together with the key elements required for a successful customer experience analytics solution.
SAS® Analytics permet aux compagnies d’assurance d’anticiper l’avenir afin de consolider, puis d’augmenter leur part de marché.
RésuméAccéder au documentCe libre blanc explore comment SAS® Analytics aide les assureurs à exploiter leurs données de manière proactive, en renforçant leur comprenhension des mécanismes du fonctionnement de leur entité, au niveau des sinistres, de la valeur client, de l’adéquation de l’offre produit au canal de distribution, ainsi qu’au niveau des risques et de la mise en conformité réglementaire.
Banque, Finance
Identification requiseA new generation of customer experience analytics: increasing sales revenue and improving service by gaining actionable multi-channel intelligence
RésuméAccéder au documentSAS for Customer Experience Analytics is designed to enable retail banks to tailor every customer contact and optimize value at every opportunity, from visitor arrival through web site interaction to the business response. This white paper describes the technology landscape leading up to the current demand for true, actionable multi-channel intelligence, together with the key elements required for a successful customer experience analytics solution.
Quelles sont les pratiques bancaires qui altèrent la marge que vous tirez de vos clients ?
RésuméAccéder au documentLe moment est venu d’adopter le triptyque marketing : connaissance, interaction, amélioration. Mieux connaître les clients, coordonner des interactions pertinentes, cibler en permanence les améliorations : découvrez dans ce document qu’en échangeant plus habilement avec vos clients, vous optimiserez la performance de vos plans de campagnes marketing tout en privilégiant la satisfaction client.
Find better ways to understand your least-used yet most-valuable business resource: your current customers
RésuméAccéder au documentRecently, the focus in banks has shifted from mergers and acquisitions to organic growth – attracting and retaining good customers. This white paper describes how to apply customer value to the retail banking business model as a continuous loop of insight, action, assessment and learning for continuous improvement. It also proves the advantage of a more interactive view of customer value.
Building a Technology Foundation for Successful Client Differentiation
RésuméAccéder au documentWealth management organizations must take a data driven, analytical approach toward building trust and loyalty with high net worth clients. This white paper highlights three essential elements needed to create a foundation for successful client communications. Also, it discusses a process for implementing these elements -- resulting in strong client relationships.
Sciences de la Vie
Identification requiseIn-source analytics-driven intelligence to go beyond decile-based targeting
RésuméAccéder au documentMost pharmaceutical companies focus their sales and marketing activities on the top-decile prescribing physicians for a given therapeutic area, based on purchased data. But such practices are no longer yielding desired results. This white paper discusses why now is the right time to make sales and marketing decisions based on deeper analytic insights - using predictive modeling - and how organizations that take control over their own physician targeting will get more timely insights, targeting decisions aligned with business issues and real competitive advantage.
Télécommunications
Identification requiseConvergence + intelligence = profits
RésuméAccéder au documentMany providers are struggling with the increasing complexity and cost of networks, service choices and business processes. Read this white paper to learn how a customer value optimization approach can help service providers understand how customers engage with the company, identify ways to reduce churn, and systematically record customer management activities and results. You will also learn how a customer value optimization approach transformed the profit picture for a top-tier wireless carrier.
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