Ratkaisuja markkinoinnin, myynnin ja asiakaspalvelun haasteisiin.

"Our customers want to create value for themselves! How can we support it in times like these?" Keynote: professori Christian Grönroos, Svenska Handelshögskolan

OHJELMA 11.3.2009 - esitykset katsottavissa pdf-muodossa linkkien kautta

08:30 Aamukahvi
09:00

Introduction to today's theme
- Effect of recession on consumers and organizations
- Value on analytical techniques and processes in tough times
David Williams, SAS Global Customer Intelligence Practice
Göran Lindblad, markkinointijohtaja, SAS Institute Oy
09:25

KEYNOTE: Our customers want to create value for themselves! How can we support it in times like these?
- The job of the company is to support its customers to create value for themselves …financial success follows as a natural consequence.
- Value gets created throughout the customer relationship …this begins long before the moment of purchase.
- Intelligent customer interaction is a must in this process.
Christian Grönroos, professor, Svenska Handelshögskolan

10:10 Verkostoitumistauko
10:25

Optimizing customer contacts
- Identifying the best thing to do from many possibilities is difficult
- Can you afford to rely on gut feeling alone?
David Williams, SAS Global Customer Intelligence Practice

11:05 Interacting on the web
- Importance and opportunities of online intelligence
- How to be relevant to your customer?
Neil Hayward, SAS Global Customer Intelligence Practice
11:45 Summary and wrap-up, part 1
Neil Hayward, SAS Global Customer Intelligence Practice
Göran Lindblad, SAS Institute Oy
12:00 Lounas
13:00

Customer-specific analytics on the web
- SAS® for Customer Experience Analytics
David Williams & Neil Hayward, SAS Global Customer Intelligence Practice

13:45 Real-time response to customer actions on the web and contact center
- SAS® Real-Time Decision Manager
David Williams & Neil Hayward, SAS Global Customer Intelligence Practice
14:30 Kahvitauko
14:45 Five product managers want to promote their product to the VIP-segment during the same week. Which campaign goes to each individual in the segment?
- SAS® Marketing Optimization
David Williams & Neil Hayward, SAS Global Customer Intelligence Practice
15:45 Q&A
Summary and wrap-up, part 2
David Williams & Neil Hayward, SAS Global Customer Intelligence Practice Jussi Varjus & Pekka Kanerva, SAS Institute Oy

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Lataa White Paper
ANALYTIIKASTA TEHOA ASIAKASKONTAKTEIHIN
11.3.2009 KLO 8.30 - 16.00

PALACE GOURMET
ETELÄRANTA 10, HELSINKI

 

Ilmoittaudu 6.3.2009 mennessä.
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