SAS a leader in Gartner's 2013 Marketing Resource Management Magic Quadrant
CARY, NC (07 Helmi 2013) – As companies look for ways to increase efficiency and reduce waste in marketing operations SAS, a leader again in the Gartner Magic Quadrant for Marketing Resource Management 1 (MRM), gained more than 50 new MRM customers in 2012, with more than 400 customers worldwide using its MRM solutions.
Gartner defines marketing resource management as "a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources."
89 Degrees, a marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, uses SAS® to reduce marketing expenses and increase revenue for its clients through enhanced customer insight and more effective marketing campaigns.
"SAS has been a key partner to 89 Degrees, helping us deliver results with more marketing accountability and efficiency for greater ROI," said Arthur Sweetser, Chief Marketing Officer of 89 Degrees. "Not only does SAS let us provide analytics-driven planning for better campaigns, it enables better enterprise marketing decision making on marketing processes, data and insights. Analytics is an essential part of what we do at 89 Degrees, and SAS plays an important role in our success."
SAS has an integrated MRM solution that spans all enterprise marketing needs. SAS' particular strengths in MRM include:
• Planning – helps manage the marketing process from strategy development and planning, to creation of marketing assets, to marketing campaign execution, to post-campaign analysis and reporting.
CMOs today have a mandate for accountability from the marketing department. As a result, demand has increased for analytic capabilities that drive better planning, optimization, performance measurement, and execution across marketing functions.
"We believe this leadership recognition in marketing resource management demonstrates SAS' commitment to solving CMOs' marketing challenges," said Wilson Raj, Global Director of Customer Intelligence at SAS. "More CMOs are aware that strong marketing operations (resource management) are indispensable for successful marketing – today and into the future. In 2012, SAS continued to invest 25 percent of its revenue into R&D - leading to two to three major releases for SAS Marketing Operations Management in 2013. Marketers will benefit even more from improved usability, new analytics, and tighter integration with multi-channel campaign management and other marketing processes."
About the Magic Quadrant
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1. Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2013
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