SAS helps publishers manage mobile channel to increase revenue
CARY, NC (24 Heinä 2013) – With the exponential rise of mobile advertising, companies that sell digital advertising space are seeing their traditional users shift reading habits dramatically from PCs to phones and tablets. This creates huge challenges – but also huge opportunity. SAS Intelligent Advertising for Publishers helps publishers embrace the future by managing data insights and ad delivery across all channels.
Cozi, a free app and website that helps families manage their busy lives with a shared calendar, shopping list, to do lists and more, uses SAS Intelligent Advertising for Publishers to maximize ad ROI (return on investment).
"SAS helps Cozi maximize advertisers ROI by targeting the right ad with the right message to our online and mobile users which are comprised of tech-savvy moms and their families," said Hoku Peters, Advertising Operations Manager at Cozi Group, Inc. "SAS Intelligent Advertising for Publishers also helps Cozi move quickly to deliver unique products to the market and develop new product functionality. Recently SAS provided us with a custom software development kit (SDK) that helps us serve synced roadblocks with multiple ads and place our "Add to Cozi" buttons adjacent to the ad banners. We didn't have to wait for months, SAS delivered in days."
"Publishers are struggling to transfer the advertising business built in PC-based display and video to mobile screens," said Jeff Wood, General Manager, Intelligent Advertising at SAS. "SAS handles pre-serve, ad serving and post-serve business needs for display, video or audio advertising across any digital screen to serve up the optimal mix of ads. New features in SAS Intelligent Advertising for Publishers address the challenge by making mobile easier to manage."
Recent updates to SAS Intelligent Advertising for Publishers include:
SAS Intelligent Advertising is integrated with the broader suite of SAS® Customer Intelligence.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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