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Featured Resource - NEW BOOK
The Value Of Business Analytics

The Value of Business Analytics: Identifying the Path to Profitability
Offering practical guidance for managers for getting projects started and presenting the results when the project is done, Evan Stubbs's The Value of Business Analytics: Identifying the Path to Profitability provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.


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