Tango in Luxembourg improves customer insight and management reporting with SAS

One of the leading mobile telephony operators chooses SAS to improve customer insight, increase retention rate and make fact based decisions better and faster.

Tervuren (March. 6, 2012)

Tango  decided to work with SAS, leader in business analytics software and services to help it to better respond to its customers’ expectations and grow its mobile, fixed and Internet networks. Tango provides a mobile telephony solution to more than 260,000 customers in the Grand Duchy.

Tango will work with SAS® Customer Analytics for Communications and SAS® Communications Analytics Architecture as its unique analytics and reporting platform to help it improve retention rates and detect opportunities.

SAS® Customer Analytics for Communications illuminates complex behavior patterns that are hidden in large volumes of data spread across multiple systems. It alerts you to customers who are likely to be interested by a new product or service upgrade, customers who are likely to leave and customers who should be targeted in a campaign.

SAS® Communications Analytics Architecture provides a robust business analytics framework tailored to the unique business intelligence and analytical needs of communications service providers (CSPs). The solution takes data from multiple, disparate operational systems and formats, cleanses, transforms and stores it in a foundation data mart.

For more information about SAS solutions for Communications, click here.

About Tango
Tango is the first alternative Luxembourg operator offering fixed and mobile telephony services as well as Internet. Tango proposes a large range of products corresponding to the needs of its general and professional clients. That is why up to 260,000 clients put their trust into them. Since its very beginning in 1998, Tango has been conducting an innovation policy, thereby satisfying its clients with high-quality service at the best price.
With its strong distribution network including 12 Tango shops and 4 partner shops, Tango is the only operator in Luxembourg offering also assistance to its clients thanks to a technical service. Tango became even more international by joining the Belgacom group in 2008. The recent partnership with Vodafone enables Tango to offer very competitive tariffs concerning calls from abroad as well as a vast range of offers and state-of-the-art services.

 

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

For more information and/or an interview, please contact:

SAS Institute nv
Gracy Poelman
Kasteel de Robiano
Hertenbergstraat 6
B - 3080 Tervuren
Tel.: +32 (0)2 766.07.52
Fax: +32 (0)2 766.07.77
E-mail: gracy.poelman@sbx.sas.com
www.sas.com/belux
www.twitter.com/sasbelux

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