SAS Press Lunch 15 February 2012

Tervuren (Feb. 15, 2012)

SAS, the leader in business analytics software and services, achieved record global revenue of US$2.725 billion in 2011. SAS marked double-digit growth in its 36th profitable year as organizations scrambled to uncover business opportunity in their own burgeoning data stores.

"Companies trust SAS® Business Analytics to solve their toughest problems, from increasing revenue through better pricing strategies to stopping fraud-related losses," said SAS CEO Jim Goodnight. "Every major industry has SAS success stories worth noting. We thrive on the challenges customers bring us. It's why we exist. We take our role in their success seriously."

Goodnight said 2011 results also affirm the positive effects of steadfast investments in SAS' workforce and award-winning corporate culture despite an economic climate that remains difficult. SAS, a perennial presence on FORTUNE's Best Companies to Work For list in the U.S., announced its latest No. 3 ranking. Innovation, Goodnight said, starts with prioritizing employees.

"Innovation is what has kept SAS growing for the past 36 years," Goodnight said. "We can't succeed without innovation, new products, ideas and services. Loyal, creative, healthy employees are innovative."

In 2011, SAS grew staff 9.2 percent and reinvested 24 percent of revenue into research and development. The Americas accounted for 46 percent of total revenue; Europe, Middle East and Africa (EMEA) 42 percent; and Asia Pacific 12 percent. SAS growth was strong across the board in all major regions and countries, even in regions hardest hit economically.


Revenue surged across all solution and industry categories. Software to detect fraud saw a triple-digit jump. Revenue from on-demand solutions grew almost 50 percent. Growth from analytics and information management solutions were double digit, as were gains from customer intelligence, retail, risk and supply chain solutions.

SAS experienced growth in every industry, demonstrating that more businesses recognize the benefits of analytics. Highlights include continued strong growth in financial services and double-digit increases in government, health care and life sciences.


In Belgium & Luxembourg, 2011 total software revenue was up 12% compared to 2010, equaling the global growth, confirming our leadership position on the Belux market. Revenue coming from consulting services is becoming more important, also for our alliance partners, a direct result of the increased sales of business solutions.

To make sure we continue supporting our customers in the best possible way we recruited 30 new employees in 2011 . Rather than a software background, these new employees bring to SAS a lot of business expertise, important to advise our customers and help them solve their evolving and most pressing business challenges.

SAS® ANALYTICS - an integrated approach to the most pressing challenges

Solvency II

Covering more than 30 countries, Solvency II represents the biggest exercise ever in creating a single set of regulations for the European insurance industry. It will replace the current patchwork of varying domestic standards with more harmonized requirements that will make it easier for firms to do business across the EU.

While some insurance companies may view Solvency II compliance as just another EU regulatory requirement, more progressive insurers will see an opportunity to introduce risk management into daily business practices as a way to gain competitive advantage.

In Belgium, 7 out of the TOP 10 insurance companies are already using SAS to help them comply with  Solvency II regulations. Among them, Dexia, Ethias, Ergo Life, KBC, and P&V Group.

Prevent, detect and manage fraud across the organization

Banks, insurance companies, health care organizations and government entities are all seeing an increase in the incidence and sophistication of fraud, waste and abuse activities, fueled in large measure by the financial turmoil gripping the world's economy. To fight fraud effectively, organizations must continually improve the monitoring of transactions across multiple accounts and systems. SAS solutions for Fraud detection and prevention allow organizations to

  • Pro-actively identify fraudulent patterns
  • Score all transactions in real-time
  • Prevent improper payments caused by fraud, waste or abuse
  • Increase investigator efficiency.

In Belux SAS started projects in 2 areas mainly in banking, insurance and public:

  • Financial Crimes Fraud (organized fraud, online fraud, fraud networks, credit card fraud…)
  • Social & Fiscal Fraud (improper use of resources, claims fraud, tax fraud)

Sentiment Analysis & Social Media Analytics

The same social media networks that empower customers also enable companies to interact more deeply and intensely with them. Marketers can extract tons of customer data from social media interactions and get deeper customer insights on which smarter decision making can be based.

We see that organizations strive to become more customer-centric these days. To reach that goal, some organizations in Belux started the first projects adding social networks to their already available channels delivering customer information.  A major pharmaceutical company started using SAS to listen to what patients say online about the use of particular drugs (medicine). 

The company wants to learn about how and when certain drugs are used, how patients feel, why and when they switch drug etc. This will allow the company to monitor the patient sentiment about the drug.

Optimizing the Supply Chain

Balancing operational and customer excellence is a real challenge requiring unique insights about demand patterns, supply networks, operations and customer service requirements.
In 2011 we saw several projects  emerge,  set  up to synchronize demand & supply, get insight in the supply chain profitability, increase service levels or detect warranty issues earlier.

Real-life examples of how our customers tackle all of the above challenges will be documented in “Business Analytics, An Exciting Future”, a booklet that SAS Belux will publish shortly.


Customer satisfaction is critical to our success and we place high standards on quality products and services. That’s why SAS regularly surveys its clients to measure their satisfaction. In August and September 2011, we also surveyed our Belux customers and learned that:

  • 94 percent of all respondents are extremely to very satisfied with SAS software.
  • More than 90 percent would recommend SAS to colleagues or peers and
  • Also more than 90 percent agree that SAS is a trusted partner.

The 5 most mentioned benefits of using SAS were:

  • The ability to handle big data
  • The way you can integrate data from different sources
  • SAS’ efficiency
  • The ease of use
  • SAS makes you gain time.

Even more important is that the survey also gave us insight in what points can be improved and what corrective actions could be taken. The feedback of every customer is carefully examined and is being discussed personally with the respondent.


In 2011, SAS introduced the only in-memory offering on the market delivering high-end and big data analytics to produce time-sensitive insights. SAS High-Performance Analytics (available on data warehouses from partners Teradata and EMC Greenplum) combines SAS expertise in analytics and its partners’ deep understanding of massively parallel processing scenarios. The result offers customers a highly optimized, in-memory analytical appliance to confidently tackle complex business problems at a much faster pace.

Besides technology, SAS and its partners provide for customers’ technology needs and help them become analytically driven. The formation of the Accenture SAS Analytics Group helps senior executives gain practical insights from their data, make better decisions and improve their business outcomes


Our success is closely tied to how effectively our software and services help our customers solve their business problems. To make sure our customers get the most out of their investments in SAS, we develop and maintain a strong network making sure our customers can find the expertise and knowledge they need from multiple sources in the Belux market.
The SAS Alliance program establishes powerful relationships with leading business and technology organizations. We strive to combine SAS' analytical software expertise with our partners' high-level industry and domain knowledge in order to present a complete solution offering for our joint customers.

SAS believes that it is very important to share its years of experience, its solutions and technology with students and teachers. With our SAS Academic Alliances program we support and encourage the use of SAS software for educational and research purposes as well as for business purposes (internships, stages). In Belgium alone, 7000 university students have been exposed to SAS analytics in 2011.

To meet the high market demand for SAS® knowledge and skilled people in the Belgian and Luxembourg market, SAS® introduced the "Summer of SAS" in 2007. This free one month training is for young graduates who want to prepare themselves for a job as a SAS consultant or expert. In 2011, this program resulted in 30 new people trained in SAS and ready for the jobmarket.


According to one estimate, global information is doubling every two years, and the data created last year exceeded 1.8 trillion gigabytes. Another predicts that by 2020, data will grow by 50 times. “The search for business value in big data is today’s gold rush,” said SAS Senior Vice President and Chief Marketing Officer Jim Davis. “Big data is interesting to the extent that you can make sense of it all, and the tool for that is analytics. Big data analytics, rather than just big data, provides real value and insight.”

In 2012, SAS will continue to innovate, with new technologies to analyze big data, build stronger customer relationships, fight fraud and more. SAS will:

  • Expand its SAS High-Performance Analytics family to provide greater value through analytical, industry-specific and horizontal business solutions, helping reduce processing times for complex operations from days to hours and hours to minutes.
  • Build on its momentum in SAS Customer Intelligence solutions with new versions of SAS Social Media Analytics and SAS Marketing Automation.
  • Help financial services and other firms better manage credit and operational risk.
  • Update its anti-fraud software to help organizations in banking, government, health care and insurance better fight financial crime.
  • Continue to invest in SAS Analytics, addressing a wide range of text and predictive analysis, forecasting and operations research needs. With enhanced analytics, SAS will improve how organizations use massive volumes of structured and unstructured data for better and faster business decisions.

"What would you do with the extra time if your code ran in two minutes instead of five hours?” Goodnight challenged. “I want to reset how people think about business problems. Things are possible now that we could never think of before."


About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

For more information and/or an interview, please contact:

SAS Institute nv
Gracy Poelman
Kasteel de Robiano
Hertenbergstraat 6
B - 3080 Tervuren
Tel.: +32 (0)2 766.07.52
Fax: +32 (0)2 766.07.77
E-mail: gracy.poelman@sbx.sas.com

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