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LOCAL GROWTH IN BELGIUM & LUXEMBOURG
SAS Press Lunch 15 February 2012
Tervuren (Feb. 15, 2012)
SAS, the leader in business analytics software and services, achieved record global revenue of US$2.725 billion in 2011. SAS marked double-digit growth in its 36th profitable year as organizations scrambled to uncover business opportunity in their own burgeoning data stores.
"Companies trust SAS® Business Analytics to solve their toughest problems, from increasing revenue through better pricing strategies to stopping fraud-related losses," said SAS CEO Jim Goodnight. "Every major industry has SAS success stories worth noting. We thrive on the challenges customers bring us. It's why we exist. We take our role in their success seriously."
Goodnight said 2011 results also affirm the positive effects of steadfast investments in SAS' workforce and award-winning corporate culture despite an economic climate that remains difficult. SAS, a perennial presence on FORTUNE's Best Companies to Work For list in the U.S., announced its latest No. 3 ranking. Innovation, Goodnight said, starts with prioritizing employees.
"Innovation is what has kept SAS growing for the past 36 years," Goodnight said. "We can't succeed without innovation, new products, ideas and services. Loyal, creative, healthy employees are innovative."In 2011, SAS grew staff 9.2 percent and reinvested 24 percent of revenue into research and development. The Americas accounted for 46 percent of total revenue; Europe, Middle East and Africa (EMEA) 42 percent; and Asia Pacific 12 percent. SAS growth was strong across the board in all major regions and countries, even in regions hardest hit economically.
SAS RECORDS ACROSS-THE-BOARD INCREASES
Revenue surged across all solution and industry categories. Software to detect fraud saw a triple-digit jump. Revenue from on-demand solutions grew almost 50 percent. Growth from analytics and information management solutions were double digit, as were gains from customer intelligence, retail, risk and supply chain solutions.SAS experienced growth in every industry, demonstrating that more businesses recognize the benefits of analytics. Highlights include continued strong growth in financial services and double-digit increases in government, health care and life sciences.
LOCAL GROWTH IN BELGIUM & LUXEMBOURG
In Belgium & Luxembourg, 2011 total software revenue was up 12% compared to 2010, equaling the global growth, confirming our leadership position on the Belux market. Revenue coming from consulting services is becoming more important, also for our alliance partners, a direct result of the increased sales of business solutions.
To make sure we continue supporting our customers in the best possible way we recruited 30 new employees in 2011 . Rather than a software background, these new employees bring to SAS a lot of business expertise, important to advise our customers and help them solve their evolving and most pressing business challenges.
SAS® ANALYTICS - an integrated approach to the most pressing challenges
Covering more than 30 countries, Solvency II represents the biggest exercise ever in creating a single set of regulations for the European insurance industry. It will replace the current patchwork of varying domestic standards with more harmonized requirements that will make it easier for firms to do business across the EU.
While some insurance companies may view Solvency II compliance as just another EU regulatory requirement, more progressive insurers will see an opportunity to introduce risk management into daily business practices as a way to gain competitive advantage.
In Belgium, 7 out of the TOP 10 insurance companies are already using SAS to help them comply with Solvency II regulations. Among them, Dexia, Ethias, Ergo Life, KBC, and P&V Group.
Prevent, detect and manage fraud across the organization
Banks, insurance companies, health care organizations and government entities are all seeing an increase in the incidence and sophistication of fraud, waste and abuse activities, fueled in large measure by the financial turmoil gripping the world's economy. To fight fraud effectively, organizations must continually improve the monitoring of transactions across multiple accounts and systems. SAS solutions for Fraud detection and prevention allow organizations to
In Belux SAS started projects in 2 areas mainly in banking, insurance and public:
Sentiment Analysis & Social Media Analytics
The same social media networks that empower customers also enable companies to interact more deeply and intensely with them. Marketers can extract tons of customer data from social media interactions and get deeper customer insights on which smarter decision making can be based.
We see that organizations strive to become more customer-centric these days. To reach that goal, some organizations in Belux started the first projects adding social networks to their already available channels delivering customer information. A major pharmaceutical company started using SAS to listen to what patients say online about the use of particular drugs (medicine).The company wants to learn about how and when certain drugs are used, how patients feel, why and when they switch drug etc. This will allow the company to monitor the patient sentiment about the drug.
Optimizing the Supply Chain
Balancing operational and customer excellence is a real challenge requiring unique insights about demand patterns, supply networks, operations and customer service requirements.
Real-life examples of how our customers tackle all of the above challenges will be documented in “Business Analytics, An Exciting Future”, a booklet that SAS Belux will publish shortly.
SATISFIED CUSTOMERSCustomer satisfaction is critical to our success and we place high standards on quality products and services. That’s why SAS regularly surveys its clients to measure their satisfaction. In August and September 2011, we also surveyed our Belux customers and learned that:
The 5 most mentioned benefits of using SAS were:
Even more important is that the survey also gave us insight in what points can be improved and what corrective actions could be taken. The feedback of every customer is carefully examined and is being discussed personally with the respondent.
EFFECTIVE PARTNERING YIELDS RESULTS
In 2011, SAS introduced the only in-memory offering on the market delivering high-end and big data analytics to produce time-sensitive insights. SAS High-Performance Analytics (available on data warehouses from partners Teradata and EMC Greenplum) combines SAS expertise in analytics and its partners’ deep understanding of massively parallel processing scenarios. The result offers customers a highly optimized, in-memory analytical appliance to confidently tackle complex business problems at a much faster pace.
Besides technology, SAS and its partners provide for customers’ technology needs and help them become analytically driven. The formation of the Accenture SAS Analytics Group helps senior executives gain practical insights from their data, make better decisions and improve their business outcomes
OUR LOCAL ECOSYSTEM
Our success is closely tied to how effectively our software and services help our customers solve their business problems. To make sure our customers get the most out of their investments in SAS, we develop and maintain a strong network making sure our customers can find the expertise and knowledge they need from multiple sources in the Belux market.
SAS believes that it is very important to share its years of experience, its solutions and technology with students and teachers. With our SAS Academic Alliances program we support and encourage the use of SAS software for educational and research purposes as well as for business purposes (internships, stages). In Belgium alone, 7000 university students have been exposed to SAS analytics in 2011.
To meet the high market demand for SAS® knowledge and skilled people in the Belgian and Luxembourg market, SAS® introduced the "Summer of SAS" in 2007. This free one month training is for young graduates who want to prepare themselves for a job as a SAS consultant or expert. In 2011, this program resulted in 30 new people trained in SAS and ready for the jobmarket.
OUTLOOKAccording to one estimate, global information is doubling every two years, and the data created last year exceeded 1.8 trillion gigabytes. Another predicts that by 2020, data will grow by 50 times. “The search for business value in big data is today’s gold rush,” said SAS Senior Vice President and Chief Marketing Officer Jim Davis. “Big data is interesting to the extent that you can make sense of it all, and the tool for that is analytics. Big data analytics, rather than just big data, provides real value and insight.”
In 2012, SAS will continue to innovate, with new technologies to analyze big data, build stronger customer relationships, fight fraud and more. SAS will:
"What would you do with the extra time if your code ran in two minutes instead of five hours?” Goodnight challenged. “I want to reset how people think about business problems. Things are possible now that we could never think of before."
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SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2012 SAS Institute Inc. All rights reserved.
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