SAS Intelligence Briefing

Data mining

09 October 2008

Data mining is the process of selecting data, exploring data and building models using vast data stores to uncover previously unknown patterns. Forward-thinking organizations today are using SAS data mining software to detect fraud, anticipate resource demands, increase acquisition and curb customer attrition.
With SAS data and text mining software, you can:

  • Build a model of the real world based on data collected from a variety of sources, including corporate transactions, customer histories and demographics, and external sources.
  • Use the model to produce patterns in the information that can support decision making and predict new opportunities.
  • Apply such analysis techniques to text-based documents.
  • Produce new knowledge to better inform decision makers before they act

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Data mining - 09 October
       
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