Data mining

09 October 2008

Data mining is the process of selecting data, exploring data and building models using vast data stores to uncover previously unknown patterns. Forward-thinking organizations today are using SAS data mining software to detect fraud, anticipate resource demands, increase acquisition and curb customer attrition.
With SAS data and text mining software, you can:

• Build a model of the real world based on data collected from a variety of sources, including corporate transactions, customer histories and demographics, and external sources.
• Use the model to produce patterns in the information that can support decision making and predict new opportunities.
• Apply such analysis techniques to text-based documents.
• Produce new knowledge to better inform decision makers before they act

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