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SAS has the pleasure to invite you to this half day seminar where you will learn about a variety of forecasting applications and the ROI, across different business sectors, of using the enterprise-scaled SAS forecasting software.
Presentations from customers and other experts will explain how SAS forecasting technologies are used to :
- generate large numbers of high-quality and trustworthy forecasts quickly and automatically, to support your planning needs at all business levels.
- get more control of the forecasting process.
- integrate time-series and econometric techniques for modeling, forecasting and simulating business processes.
With SAS forecasting technologies, you can accurately analyze and forecast processes that take place over time. You can identify previously unseen trends and anticipate fluctuations so you can more effectively plan for the future. Factors that impact your business, such as the economy, market conditions, customer demographics and marketing activities such as sales promotions, can be identified, quantified and included in your forecasting processes for improved results.
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AGENDA |
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| 13.30 |
Registration and coffee |
| 14.00 |
Welcome and introduction |
14.05
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“The Right Size for the Right Job: An Overview of SAS Forecasting Solutions”
By Andrew Pease, SAS, Analytics Business Development Manager |
Landscape and Trends
This introductory session will describe the latest technologies and techniques emerging in DM. Drawing on research from organisations such as Gartner, Forrester and McKinsey, it identifies how organisations are successfully reacting to these changes
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14.10
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“Step into the Cockpit: Forecasting in a Financial Marketing Department”
In French By Sophie Hostelard, Dexia, Marketing Customer and Competition Research |
Getting the most from Outbound Direct Marketing activities
Understanding the new areas of DM is only relevant to you when put in the context of your current marketing activities. It is important that new concepts fit in with your current infrastructure, not disrupt them.
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14.55
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“Identifying the Most Important Explanatory Variables Influencing Your Forecast”
By Christophe Croux, Katholieke Universiteit Leuven, Professor Faculty of Economics and Management
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Using the Customer Experience to drive sales and marketing activities
Every day customers give us valuable information about their needs and wants, and often this are ignored. Understanding the customer experience can unlock opportunities for sales and marketing which would otherwise be ignored. Key to this is making individual customer interests available directly to sales and marketing systems.
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15.30
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Break |
Optimising return and costs for all DM activities
As organisations face the challenge of increasing the relevance of marketing treatments to even smaller customer segments along with considerations such as channel preference, product crossover and potential advocacy, they will also be faced with decisions centred on optimal marketing investment. This session will discuss how such requirements can now be integrated into the overall operational marketing process.
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15.50
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Up and Over: Improvement of European Air Traffic Forecasts
By Dr. David Marsh, Eurocontrol, Manager of Statistics and Forecasts |
Adding intelligence to all customer contacts
Seizing the moment when the customer is actively engaged with the organisation can either be a huge advantage or an extremely damaging experience. Making high quality real-time decisions during each customer interaction is critical to the success of an organisation.
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16.25
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Exposing the Cycles of Risk: Econometric Time Series Applications to Value at Risk Computations
By David Veredas, Professor European Centre for Advanced Research in Economics and Statistics (ECARES)
Universite Libre de Bruxelles
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17.00
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Spicy, yet digestible treats |
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Practical Information
When : Wednesday 21 May as from 13.30
Where : SAS, Hertenbergstraat 6, 3080 Tervuren ( See map )
Audience : Analysts, Forecasters, Modelers, Data Miners, Sales & Marketing Managers, IT Managers, Supply Chain Managers, Inventory Managers, Demand Planners, Category and Product Managers, …
Fee : This seminar is free of charge. |
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