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Introduction and Scene-Setting
Norman Webb, SAS

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Analytics in Action – in Marketing
Gerhard Svolba, SAS Austria
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Telekom Austria’s way to keep and build value of its customer base
Christian Asperger, Head of CRM, Telekom Austria AG

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Optimising marketing resources
David Williams, SAS

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Online Marketing
David Williams, SAS

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Summary
Norman Webb, SAS
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