No. 3 / 2010
SAS Adriatic Region Newsletter
Every business organization is in a business of selling. Being product or customer centric we need to know our existing and prospective customers, understand their needs, their behaviors and in today’s economic climate – how risky they are. In reality, how well are we driving our sales initiatives which are based on customer knowledge? Do we use available customer-touch points for the right customer at the right time? Are we ready to say no to business transaction if the expected value for customer does not justify the investment? Enjoy your reading of this SAS Adriatic Region Newsletter.
Earlier this summer, over a glass of wine at a completion of a business conference in Montenegro, we invited Giancarlo Miranda to take part in our newsletter. Knowing that he very rarely agrees to media interviews we were pleasantly surprised by the instant acceptance, and even more flattered by the explanation that he provided at the beginning of the interview. This is different, we have a history together, your newsletter is all about business topics and your readers are business people, a short summary to kick-off the conversation and set the scene for the following 60 minutes. ...more
Vipnet was the first alternative mobile network operator in Croatia that revolutionized its market in 1999. by extremely successful prepaid line-of-service, brining mobile communication to more users than ever. A fully owned subsidiary of Telekom Austria Group, Vipnet has also lead the innovation in the postpaid segment by introducing full VPN services – mobile and fixed – to Croatian businesses and is currently increasingly focusing on mobile broadband for both prepaid and postpaid users. ...more
As a marketer, almost everything I do revolves around being aware of current company activities, which is why it shouldn’t be surprising that I am pleased about our open-space seating arrangement. It increases the flow of information, and as result I mostly have no need to ask specific questions to gain deeper understanding of ongoing initiatives and projects. ...more
Our team empowered with three new members. Let us shortly introduce them to you. ...more
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