Customer Intelligence:
From Aspiration to Daily Practice
Focusing marketing on maximising long term customer value

International Speaker Bio's
David Williams
Domain Expert - SAS Global Customer Intelligence Practice
As a Customer Intelligence Domain Expert, within the SAS Global CI Practice, David advises organizations from all industry sectors on the development and deployment of Marketing Best Practices, and has specific responsibility for the planning, coordination and execution of SAS strategies in the European Arena associated with the full range of SAS Customer Intelligence solutions.
David joined the SAS Global CI Practice in January 2006, prior to that holding positions as Principal Consultant and Delivery Consultancy Manager within SAS UK, developing extensive, cross-sector, business consulting experience, delivering value to international customers through the design and implementation of SAS Customer Intelligence solutions. He has used his extensive business consulting experience to develop consultative, value-driven, engagement methodologies, now used widely throughout the SAS CI community.
Prior to joining SAS, David held the role of Principal Consultant within Intrinsic, a specialist Campaign Management vendor acquired by SAS in 2001 and before that, his experience spans 13 years within the UK Financial Services industry, most recently managing a CRM function for a large banking organisation.
Neil Hayward
Domain Expert - SAS Global Customer Intelligence Practice
As a Customer Intelligence Domain Expert, within the SAS Global CI Practice, Neil advises organizations from all industry sectors on the development and deployment of Marketing Best Practices, and has specific responsibility for the planning, coordination and execution of SAS strategies in the European Arena associated with the full range of SAS Customer Intelligence solutions.
Neil joined the SAS Global Practice team in March 2001, having previously worked for the specialist Campaign Management software company, Intrinsic, whom SAS acquired at that time.
Prior to joining SAS, Neil held the roles of Consultancy Manager and Principal Consultant at Intrinsic.
Through these roles, Neil was responsible both for the management of a consultancy delivery team, whilst also acting as Project Director on a number of major delivery projects, both in the UK and internationally.
Announcement:
Due to full capacity, registrations for Ljubljana leg will no longer be accepted.
Please use the registration screen to leave your details if you would like to be contacted for future events.
Media Sponsors:
Location:
22. April, Ljubljana, Gospodarska zbornica Slovenije, Dimičeva 13
NEW LOCATION:
Hotel Mons, Pot za Brdom 55
Ljubljana, Dvorana Ravnikar
23. April, Zagreb (Zaprešić), Konjički klub "TRAJBAR TEAM", Ulica bana J. Jelačića 199
24. April, Belgrade, IN Hotel, Bul. Arsenija Čarnojevića 56
Who should attend?
- Chief Marketing Officers
- Marketing Directors
- Marketing Managers
- Sales Managers
- Account Managers
The seminars will be held in English language. There is no fee for this event, but attendees must register.
Questions?
events@adr.sas.com or call
Ljubljana (01) 230 86 00
Zagreb (01) 487 72 50
Belgrade (011) 301 68 04




