Register Today

A seminar for senior marketing professionals

A key challenge for organisations striving to be more customer centric is that information about the customer is scattered across the enterprise - sales, marketing, service, operations and finance all store relevant data. What's more, most organisations lack the analytical skills necessary to exploit customer data for better targeting and execution. These systems themselves offer little insight into customer profitability and behaviour - making it impossible to focus marketing efforts on long-term customer value.

To truly maximise the value of customers over their lifetime, customer centric organisations need to use smarter marketing approaches. This means using more intelligent segmentation and targeting methods as well as optimising those campaigns, offers and channels that will reap the greatest value for the organisation. This also means creating coordinated, multi-channel marketing campaigns that not only push, but also pull from the customer's actions. Only then can organisations execute the most efficient and effective programmes.

This half day seminar is aimed at Chief Marketing Officers, Marketing Directors and Marketing Managers and will include the following topics:

• Improving customer satisfaction and retention by offering product and service recommendations to customers at the right time. How can this be done in real time
• How to choose and form the right message to customers
• Achieving profitable revenue growth through customer value management
• Enhancing the customer experience by gaining customer knowledge and insight
• Implementing effective, consistent and timely campaigns across channels
• Improving marketing performance and accountability by linking marketing activities and aligning them with overall company goals.
  
  

Announcement:

Due to full capacity, registrations for Ljubljana leg will no longer be accepted.
Please use the registration screen to leave your details if you would like to be contacted for future events.

Media Sponsors:

Location:

22. April, Ljubljana, Gospodarska zbornica Slovenije, Dimičeva 13
NEW LOCATION:
Hotel Mons, Pot za Brdom 55
Ljubljana, Dvorana Ravnikar

23. April, Zagreb (Zaprešić), Konjički klub "TRAJBAR TEAM", Ulica bana J. Jelačića 199

24. April, Belgrade, IN Hotel, Bul. Arsenija Čarnojevića 56