Customer Intelligence, from Aspiration to Daily Practice | SAS Adriatic Region SAS Ireland

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8:30am
Registration and Breakfast
9:10am
Customer Intelligence - From Theory to Practice
Practical experiences and typical scenarios found in implementing customer intelligence initiatives in Adriatic Region
10:10am
 Direct Marketing (DM) - landscape and trends
This introductory session will describe the latest technologies and techniques emerging in DM. Drawing on research from organisations such as Gartner, Forrester and McKinsey, it identifies how organisations are successfully reacting to these changes.
10:30am
Getting the most from outbound DM activities
Understanding the new areas of DM is only relevant to you when put in the context of your current marketing activities. It is important that new concepts fit in with your current infrastructure, not disrupt them.
10:50am
Using the customer experience to drive sales and marketing activities
Every day customers give us valuable information about their needs and wants, and often these are ignored. Understanding the customer experience can unlock opportunities for sales and marketing which would otherwise be ignored. Key to this is making individual customer interests available directly to sales and marketing systems.
11:20am
Optimising return and costs for all DM activities
As organisations face the challenge of increasing the relevance of marketing treatments to even smaller customer segments along with considerations such as channel preference, product crossover and potential advocacy, they will also be faced with decisions centred on optimal marketing investment. This session will discuss how such requirements can now be integrated into the overall operational marketing process.
11:40am
Coffee Break
12:00am
Adding intelligence to all customer contacts
Seizing the moment when the customer is actively engaged with the organisation can either be a huge advantage or an extremely damaging experience. Making high quality real-time decisions during each customer interaction is critical to the success of an organisation.
12:20am
Fitting new components into an existing environment
No organisation is realistically 'starting from scratch' when it comes to evaluating and implementing technology to help improve customer management processes. This session helps organisations visualise how their investments can be co-ordinated and dovetail into the existing operational infrastructure.
12:40am
Customer Case Study
13:30am
Close and Networking Lunch

 

 

 

 

 

 

 

 

 

 

 


 

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Announcement:

Due to full capacity, registrations for Ljubljana leg will no longer be accepted.
Please use the registration screen to leave your details if you would like to be contacted for future events.

Media Sponsors:

Bankar

Lider

E kapija

Location:

22. April, Ljubljana, Gospodarska zbornica Slovenije, Dimičeva 13
NEW LOCATION:
Hotel Mons, Pot za Brdom 55
Ljubljana, Dvorana Ravnikar

23. April, Zagreb (Zaprešić), Konjički klub "TRAJBAR TEAM", Ulica bana J. Jelačića 199

24. April, Belgrade, IN Hotel, Bul. Arsenija Čarnojevića 56

Who should attend?

  • Chief Marketing Officers
  • Marketing Directors
  • Marketing Managers
  • Sales Managers
  • Account Managers

The seminars will be held in English language. There is no fee for this event, but attendees must register.

Questions?

events@adr.sas.com or call
Ljubljana (01) 230 86 00
Zagreb (01) 487 72 50
Belgrade (011) 301 68 04