SAS a Leader in Cross-Channel Campaign Management Wave Report Says Independent Research Firm
Bangkok - (Mar. 16, 2012) – SAS is a Leader in The Forrester Wave™:Cross-Channel Campaign Management Platforms, Q1 2012, with SAS® Customer Intelligence top-ranked in the current offering and strategy categories. SAS – named a leader in Forrester's last CCCM Wave evaluation too – also received among the highest scores for optimization, analytics and reporting, application usability, corporate strategy and financials.
Business analytics software provider SAS, a leader in integrated marketing management, demonstrated “deep capabilities in optimization, interaction management, analytics and cross-channel integration.”
Forrester wrote, "SAS's quick integration of Assetlink's program-planning features into its customer intelligence suite rounds out the company's advanced capabilities in optimization, analytics, and campaign design."
One of the several hundred clients leveraging the suite is YouSee, Denmark’s largest provider of cable television. The company uses SAS to plan cross-sell and up-sell activities, and tailor the customer experience across multiple channels.
"SAS provides YouSee with an analytics platform that enables us to use customer data more intelligently," said Anders M.R. Sørensen, Chief Marketing Officer at YouSee. "Gaining insight into our customers' preferences helps us achieve more effective customer interactions across all of our channels, which include the Web, call center and stores. One way that we use the intelligence SAS provides is to arm our call center staff with real-time information to help them personalize customer conversations and offer advice on products that are the best fit for that customer. These fact-based dialogues are much more successful than just relying on the employee's gut feeling and intuition."
SAS offers extensive capabilities across the core areas in marketing, including strategy and planning, information and analytics, cross-channel orchestration and interaction, and customer experience. "SAS has earned analyst validation for being a Leader in Cross-Channel Campaign Management (Forrester 2012) and Integrated Marketing Management (Gartner 2011)," said Wilson Raj, SAS Global Product Marketing Principal for Customer Intelligence. "We believe this industry recognition underpins SAS's commitment to transform our customers' marketing with an integrated marketing management approach—that affords them operational excellence, agile multi-channel campaigns, and true business accountability."
SAS was placed in the Leaders quadrant in Gartner Inc.'s Magic Quadrant for CRM Multichannel Campaign Management and Magic Quadrant for Integrated Marketing Management in 2011 and in 2012 was recognized as a Leader in the Magic Quadrant for Marketing Resource Management . SAS Customer Intelligence is the most comprehensive suite of integrated enterprise marketing solutions available on the market today. Solutions include SAS for Customer Experience Analytics, SAS Digital Marketing, SAS Marketing Automation, SAS Marketing Optimization, and SAS Real-Time Decision Manager.
“The recognition by various research organizations for SAS Customer Intelligence (CI) is a solid evidence for its performance as a tool for top management and marketing personnel to compile customer data from various sources for in-depth, all-around analysis and effectively forecast requirements of each customer segment. Therefore, appropriate strategy for marketing campaign launch can be developed to reach target group while minimizing risks for each launch and creating opportunities to boost sales by topping up real-time campaigns with more results, said Taveesak Saengthong, Managing Director, SAS Software (Thailand) Co., Ltd. “For Thailand, we focus more on the aforementioned solution as we propose to various customer sectors such as banking, telecommunications, government, education, retails and insurance.”
¡Gartner, Inc. Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, May 20 2011
¡¡Gartner, Inc. Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 26 2011
¡¡¡Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, January 30 , 2012
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