Leading global publisher adds local SAS thought leader to its list of business authors
'The Value of Business Analytics – Identifying the Path to Profitability' by Evan Stubbs of SAS Australia and New Zealand
SYDNEY, Australia, AUCKLAND, New Zealand, (26 Jul 2011) – Written specifically for C-Level executives and line of business managers, The Value of Business Analytics – Identifying the Path to Profitability explains how to implement business analytics in an organisation and how the process leads to insights for improved decision making. The book by SAS' Evan Stubbs offers practical guidance for managers who want to get projects effectively underway and provides a methodology for managing the process and communicating the value.
Publication could not be better timed. Industry analysts point to the now fast increasing adoption of business analytics, as organisations seek meaningful insights from ever increasing oceans of data.
The four-stage methodology advocated by Stubbs helps managers:
Well qualified to write about the gains to be had from the adoption of business analytics, Evan Stubbs has more than 10 years' experience helping organisations across industries and the public sector to extract value from business analytics. A recognised expert in innovation, Evan has a background advising as a management consultant with KPMG Consulting, providing architectural strategy with Deloitte, as well as managing innovation within General Motor's research and development activities.
Pre-publication reviews have applauded The Value of Business Analytics– Identifying the Path to Profitability.
"An army of statisticians and clever analysts equipped with the most sophisticated tools is not enough to allow a business to truly compete on analytics. Unless management understands how to deploy all that brainpower, much of it will go to waste. In this business-oriented book, Stubbs explains the value proposition for business analytics and shows how to achieve quantifiable results that can easily be communicated."
"This book provides a clear, logical and well communicated roadmap for developing business analytics, based on the author's significant experience in assisting large private and public sector organisations in Australia and New Zealand. This management aid should be a welcome guide to any who need to leverage information."
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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