Leading global publisher adds local SAS thought leader to its list of business authors

'The Value of Business Analytics – Identifying the Path to Profitability' by Evan Stubbs of SAS Australia and New Zealand

SYDNEY, Australia, AUCKLAND, New Zealand,  (26 Jul 2011)  – Written specifically for C-Level executives and line of business managers, The Value of Business Analytics – Identifying the Path to Profitability explains how to implement business analytics in an organisation and how the process leads to insights for improved decision making. The book by SAS' Evan Stubbs offers practical guidance for managers who want to get projects effectively underway and provides a methodology for managing the process and communicating the value.

Publication could not be better timed. Industry analysts point to the now fast increasing adoption of business analytics, as organisations seek meaningful insights from ever increasing oceans of data.

The four-stage methodology advocated by Stubbs helps managers:
1) Communicate the value proposition
2) Build the business case
3) Create the plan and ensure its successful execution, and
4) Measure the outcomes and communicate the benefits

Well qualified to write about the gains to be had from the adoption of business analytics, Evan Stubbs has more than 10 years' experience helping organisations across industries and the public sector to extract value from business analytics. A recognised expert in innovation, Evan has a background advising as a management consultant with KPMG Consulting, providing architectural strategy with Deloitte, as well as managing innovation within General Motor's research and development activities.

Pre-publication reviews have applauded The Value of Business Analytics– Identifying the Path to Profitability.

"An army of statisticians and clever analysts equipped with the most sophisticated tools is not enough to allow a business to truly compete on analytics. Unless management understands how to deploy all that brainpower, much of it will go to waste. In this business-oriented book, Stubbs explains the value proposition for business analytics and shows how to achieve quantifiable results that can easily be communicated."
Michael J. A. Berry
Founder and Principal, Data Miners, Inc.
Adjunct Professor of Marketing at Boston College's Carroll School of Management

[The book offers an] "Excellent discussion of the competencies required to create competitive advantage with business analytics. This is a second-to-none articulation of the dynamics and skill sets associated with successful analytic teams."
 Thornton May
 Futurist and Executive Director, IT Leadership Academy

"This book provides a clear, logical and well communicated roadmap for developing business analytics, based on the author's significant experience in assisting large private and public sector organisations in Australia and New Zealand. This management aid should be a welcome guide to any who need to leverage information."
Doug Campbell
Chair, Institute of Analytics Professionals of Australia
 
The Value of Business Analytics – Identifying the Path to Profitability is available at www.wiley.com 

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