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Auckland (May 13, 2008)
–
SAS, the leader in business intelligence,
has this week posted on its website the case
study,
Reaping Rewards – and – Awards with SAS,
(see
http://www.sas.com/success/ogilvyone.html)
which, in addition to detailing how the New
Zealand arm of OgilvyOne Worldwide helped a
leading network of retail pharmacy outlets
boost its business, won advertising industry
plaudits in the process.
For its SAS® Business Intelligence-based
campaign, OgilvyOne Worldwide won the New
Zealand Marketing Association’s Gold RSVP
Award in the prestigious Loyalty /
Relationship programme category for creating
and delivering Life Pharmacy’s
Living Card
programme. The agency also
scored a Silver RSVP Award in the Customer
Acquisition category, for the same
programme.
ABOUT SAS
SAS is the leader in business intelligence and analytical software and services.
Customers at more than 44,000 sites use SAS software to improve performance
through insight from data, resulting in faster, more accurate business decisions;
more profitable relationships with customers and suppliers; compliance with governmental
regulations; research breakthroughs; and better products and processes. Only SAS offers
leading data integration, storage, analytics and business intelligence applications within
a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers
around the world The Power to Know®.www.sas.com
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