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OgilvyOne Worldwide Wins Peer Approval with SAS Business Intelligence-based Marketing ProgrammeSYDNEY, Australia (13 May 2008) – SAS, the leader in business intelligence, has this week posted on its website the case study, Reaping Rewards – and – Awards with SAS, (see http://www.sas.com/success/ogilvyone.html) which, in addition to detailing how the New Zealand arm of OgilvyOne Worldwide helped a leading network of retail pharmacy outlets boost its business, won advertising industry plaudits in the process. For its SAS® Business Intelligence-based campaign, OgilvyOne Worldwide won the New Zealand Marketing Association’s Gold RSVP Award in the prestigious Loyalty / Relationship programme category for creating and delivering Life Pharmacy’s Living Card programme. The agency also scored a Silver RSVP Award in the Customer Acquisition category, for the same programme.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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