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SAS in Visionaries quadrant for Marketing Resource Management Magic, 2008SYDNEY, Australia (11 Mar 2008) – SAS has announced that it is in the Visionaries Quadrant of the Magic Quadrant for Marketing Resource Management 2008, by Gartner, Inc [i]. Gartner recently recognised SAS in the leaders quadrant in multiple magic quadrants including Multi-Channel Campaign Management [ii], Customer Data Mining [iii] and Business Intelligence Platforms [iv]. SAS' strength is its ability to tie together key components of the MRM process including planning, development, measurement and optimisation of marketing initiatives. "SAS' focus on advanced analytics and advanced planning will redefine MRM," said Jeff Levitan General Manager, SAS Customer Intelligence. “The intelligent application of analytics is a competitive differentiator for SAS customers. SAS helps marketers make smarter marketing resource decisions.” SAS continues investing in marketing resource management with plans to continually improve content management and workflow capabilities in 2008 and beyond. ABOUT THE MAGIC QUADRANTThe Magic Quadrants are copyrighted 2007 and 2008 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. [i] Gartner Research. “Magic Quadrant for Marketing Resource Management, 1Q08,” by Kimberly Collins, 3 March 2008. [ii] Gartner Research. “Magic Quadrant for Multi-Channel Campaign Management, 1Q07,” by Adam Sarner, April 6, 2007. [iii] Gartner, Inc., “Magic Quadrant for Customer Data Mining, 2007” by Gareth Herschel, May 4, 2007. [iv] Gartner, Inc.. Magic Quadrant for Business Intelligence Platforms, 2008, James Richardson, Kurt Schlegel, Bill Hostmann and Neil McMurchy, February 1, 2008.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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