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Sydney & Auckland (March 11, 2008) – SAS has announced that it is in the
Visionaries Quadrant of the Magic Quadrant for Marketing Resource Management 2008,
by Gartner, Inc [i] . Gartner recently recognised SAS in the leaders quadrant in
multiple magic quadrants including Multi-Channel Campaign Management [ii] , Customer
Data Mining [iii] and Business Intelligence Platforms [iv] .
SAS' strength is its ability to tie together key components of the MRM process including planning, development,
measurement and optimisation of marketing initiatives.
"SAS' focus on advanced analytics and advanced planning will redefine MRM," said Jeff Levitan
General Manager, SAS Customer Intelligence. “The intelligent application of analytics is a
competitive differentiator for SAS customers. SAS helps marketers make smarter marketing
resource decisions.”
SAS continues investing in marketing resource management with plans to continually improve
content management and workflow capabilities in 2008 and beyond.
ABOUT THE MAGIC QUADRANT
The Magic Quadrants are copyrighted 2007 and 2008 by Gartner, Inc. and are reused with permission.
The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period.
It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace,
as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic
Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders"
quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific
guide to action. Gartner disclaims all warranties, express or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.
[i] Gartner Research. “Magic Quadrant for Marketing Resource Management, 1Q08,” by Kimberly
Collins, 3 March 2008.
[ii] Gartner Research. “Magic Quadrant for Multi-Channel Campaign Management, 1Q07,” by Adam Sarner, April 6, 2007.
[iii] Gartner, Inc., “Magic Quadrant for Customer Data Mining, 2007” by Gareth Herschel,
May 4, 2007.
[iv] Gartner, Inc.. Magic Quadrant for Business Intelligence Platforms, 2008, James Richardson,
Kurt Schlegel, Bill Hostmann and Neil McMurchy, February 1, 2008.
ABOUT SAS
SAS is the leader in business intelligence and analytical software
and services. Customers at more than 44,000 sites use SAS software
to improve performance through insight from data, resulting in faster,
more accurate business decisions; more profitable relationships with
customers and suppliers; compliance with governmental regulations;
research breakthroughs; and better products and processes. Only SAS
offers leading data integration, storage, analytics and business
intelligence applications within a comprehensive enterprise intelligence
platform. Since 1976, SAS has been giving customers around the world
The Power to Know® .www.sas.com
SAS and all other SAS Institute
Inc. product or service names are registered
trademarks or trademarks of SAS Institute Inc.
in the USA and other countries. ® indicates USA
registration. Other brand and product names are
trademarks of their respective companies.
Copyright © 2007 SAS Institute Inc. All rights
reserved.
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