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Sydney, Australia (May. 24, 2007)
– SAS, the leader in business intelligence,
announced today that Technology Marketing
Corporation’s (TMC)
Communications
Solutions has named SAS
Marketing Automation as a recipient of a
2006 Product of the Year Award.
“SAS has been recognized with a 2006 Product of
the Year Award for its excellence in
technological advancement and application
refinement,” said Rich Tehrani, TMC President
and Group Editor-in-Chief of Communications
Solutions, “SAS has proven it is committed to
quality and excellence in solutions that benefit
the customer experience as well as ROI for the
companies that use it.”
SAS Marketing
Automation is part of SAS’ broader customer
intelligence suite of solutions. SAS’
customer intelligence solutions span campaign
management, cross-sell/up-sell, customer
retention, customer segmentation, e-mail
marketing, event-driven marketing, campaign
optimization, marketing mix analysis, marketing
performance management and Web analytics. SAS
provides industry-specific solutions for the
retail, financial, insurance, life sciences,
pharmaceutical, healthcare, manufacturing,
communications, entertainment and government
sectors.
Customers
worldwide using SAS to support customer
initiatives include 1-800-FLOWERS.COM, American
Honda Motor Co., DIRECTV, The Dow Chemical Co.,
First Citizens Bank, Hartford Life, Loyalty
Management UK, Swisscom and World Wildlife Fund.
The seventh
annual Communications Solutions Product of the
Year Award recognizes the vision, leadership and
attention to detail that are the hallmarks of
the prestigious award. The most innovative
products and services brought to market in 2006
have been selected as recipients of this year’s
Communications Solutions Product of the Year
Award for their groundbreaking achievement.
The 2006 Product
of the Year Award winners can be found on the
Communications Solutions Web site.
About SAS
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use
SAS software to improve performance through insight from data, resulting in faster, more accurate business
decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations;
research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage,
analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since
1976, SAS has been giving customers around the world The Power to Know®
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