SAS Marketing Automation Receives 2006 Product of the Year Award from Communications Solutions
SYDNEY, Australia
(24 May 2007)
–
SAS, the leader in business intelligence, announced today that Technology Marketing Corporation’s (TMC)
Communications Solutions has named SAS Marketing Automation as a recipient of a 2006 Product of the Year Award.
“SAS has been recognized with a 2006 Product of the Year Award for its excellence in technological advancement and application refinement,” said Rich Tehrani, TMC President and Group Editor-in-Chief of Communications Solutions, “SAS has proven it is committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use it.”
SAS Marketing Automation is part of SAS’ broader customer intelligence suite of solutions. SAS’ customer intelligence solutions span campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics. SAS provides industry-specific solutions for the retail, financial, insurance, life sciences, pharmaceutical, healthcare, manufacturing, communications, entertainment and government sectors.
Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, American Honda Motor Co., DIRECTV, The Dow Chemical Co., First Citizens Bank, Hartford Life, Loyalty Management UK, Swisscom and World Wildlife Fund.
The seventh annual Communications Solutions Product of the Year Award recognizes the vision, leadership and attention to detail that are the hallmarks of the prestigious award. The most innovative products and services brought to market in 2006 have been selected as recipients of this year’s Communications Solutions Product of the Year Award for their groundbreaking achievement.
The 2006 Product of the Year Award winners can be found on the Communications Solutions Web site.
About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
The Power to Know®
.
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