SAS Launches Software Reseller Program

The business intelligence (BI) market is among the fastest growing worldwide*, and SAS will add to that growth with a new channel network partner program for value-added resellers (VARs), systems integrators and independent software vendors. These outside vendors will sell SAS software to small and midsized businesses in the Americas, helping the company deliver BI software efficiently and cost-effectively.

"Alliances play a critical part in SAS' overall business strategy for delivering and implementing SAS software. Now we're going to the next level by including a 'sell-through' approach," says Dr. Jim Goodnight, CEO of SAS. "Building out our network of partners to formally include VARs gives us an excellent opportunity to build our revenue stream and ensure that businesses of all sizes have better access to the power of SAS Business Intelligence. These relationships will be invaluable to the future success of SAS."

Headed by industry veteran Miles Mahoney, who has built partner channel programs for Borland Software, Business Objects and Crystal Decisions, the new business unit will strengthen SAS' position as the top independent software vendor in the BI market. With an established infrastructure that includes dedicated partner development teams, internal channel sales teams and system engineers, SAS' channel program will focus on the SAS Enterprise Intelligence Platform, including business intelligence, data integration and advanced analytics

Helping partners, increasing market share

"This channel sales program will significantly increase SAS' market penetration by authorizing our channel partners to resell the most comprehensive business intelligence software on the market," says Mahoney, Vice President of SAS' Strategic Alliances and Channels division. "SAS is a recognized and trusted brand that resellers can leverage across industries, and our world-class support ensures that partners can stay focused on meeting the needs of their customers. By implementing a channel-neutral model and investing our sales efforts into top-level industry VARs, we've created a win-win dynamic for us, our partners and our customers."

SAS' reseller program includes VARs such as:

• Aviana Global Technologies
• Claraview
• COMSYS
• Creative Computing
• Mainline Information Systems
• Qualex
• ThotWave

SAS is also using its partnerships with well-known companies such as HP and IBM to expand the program. These resellers are reaching into new markets, helping organizations derive value from internal data that will affect their success.

"Leveraging the value provided by the reseller channel is an excellent way to drive profitable revenue growth and increase market share," says Stephen Graham, IDC Group Vice President for Global Software Business Strategies. "With this announcement, SAS is clearly stating its intention to further extend its market reach to include any organization requiring true enterprise intelligence."

*IDC, "Worldwide Business Intelligence Tools 2005 Vendor Shares," July 2006

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About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites -- including 96 of the top 100 companies on the FORTUNE Global 500® -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know®. Visit us at www.sas.com.

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