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Staples Selects SAS Marketing Automation for Comprehensive Database Campaign ManagementStaples will automate marketing processes with SASCARY, N.C. (28 Jun 2006) – SAS, the leader in business intelligence, today announced that Staples, Inc. (Nasdaq: SPLS), the world's largest office products company, has selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution. "When we decided we needed an integrated marketing solution, SAS was an obvious choice," said Ivona Piper, Vice President of Database Marketing at Staples. "SAS Marketing Automation will support our corporate database marketing team to provide increased efficiency at every stage of the process. The strength of the embedded analytics in their campaign management processes will help us maximize ROI from our marketing communications." SAS' ability to support a global enterprise is one of the deciding factors that led Staples to select SAS Marketing Automation. Staples executives were encouraged by SAS' global marketing automation footprint and its ability to support new installations outside of the U.S. Staples is confident that SAS' continuous investment in R&D and its growing portfolio of Customer Intelligence products will be able to keep pace with their needs.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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