Bruce Craig was appointed to the role of Sales Director, Commercial Sector, SAS Institute Australia, in February 2007.

He is based at the Company’s Sydney head office and is responsible for new business sales and customer development across all market sectors and for all SAS products and services, Australia-wide.

He has more than 20 years experience in the information technology industry and joined SAS after a total of 12 years with IBM Australia – in two equal time-spans. His final IBM position was that of Sales Manager of the Enterprise Solutions division of the IBM Software Group, addressing tier-one Australian customers.

Immediately before that he had been with the Business Consulting Services group within IBM Global Services Australia where his key role was IBM Relationship Partner at Woolworths Limited and at the Australian Broadcasting Corporation. Before that, he was an IBM GSA Principal, consulting to the company’s ERP, Supply Chain and e-Commerce customer base.

In his much earlier first period with IBM he joined as an accountant and started his long and successful sales career a year later.

Between his times at IBM, Bruce Craig was most notably Managing Director of Manugistics – now part of JDA Software Group. He also spent time with BroadVision, SSA and d&b Consulting.

Bruce Craig earned his Bachelor of Commerce degree at the University of New South Wales, majoring in Marketing and Accounting.