SAS appoints David Hughes as Vice President of Asia Pacific operations

Singapore  (Apr. 21, 2009)  – SAS, the leader in  business analytics  software and services, has named David Hughes as Vice President of Asia Pacific (AP) operations, reporting to Mikael Hagström, Executive Vice President of SAS Europe, Middle East, Africa and Asia Pacific. Based in Singapore, Hughes will be responsible for managing SAS operations in AP, which include developing new business and implementing business practices that support SAS’ Pan-Asian and global initiatives. 

Most recently Vice President of Sales in Canada, Hughes has a history with SAS that spans 15 years.  During his tenure at SAS Canada, his extensive industry experience and leadership was instrumental in the incremental annual growth that established significant market share in key industries. “The potential within the Asia Pacific region is enormous,” said Hughes.  “I look forward to leading SAS Asia Pacific towards leveraging the momentum that is building in the region. In the current challenging economy, companies in both the commercial and public sector in the region need SAS Business Analytics to give them competitive advantages.  I am excited to be a part of such a great team and look forward to driving SAS’ Asia Pacific operations.”

“I am confident that David’s extensive leadership and sales experience as well as his high energy and proven track record will further accelerate our rapid growth in Asia Pacific and bring the organization to new heights,” said Hagström. “The timing is of great significance as the new global economic dynamic increases the demand for analytical intelligence.”

As announced in  February, SAS achieved its 33^rd  year of revenue growth, posting US $2.26 billion in global revenue for 2008.  Specifically, the Asia Pacific region accounted for 12 percent of total revenue, with countries like India, Japan and the Philippines seeing high growth rates of 20 percent or higher in sales. 

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