SAS introduces Business Intelligence solutions to help Telecoms combat the challenges of Mobile Number Portability.

Read the report on the event from Ken King, Senior Manger Communications Industry, SAS Global Marketing

Islamabad, Pakistan (April. 25, 2007). SAS, the leader in business intelligence, today hosted major telecom companies of Pakistan at its Telecom Intelligence Forum. Chairman Pakistan Telecommunication Authority (PTA) Major General (Retd.) Shahzada Alam was also present at this occasion. He discussed the merits of Mobile Number Portability in a fast paced growing telecommunication market of Pakistan.

“Telecom sector in Pakistan has seen tremendous growth in Pakistan over the last few years but now with new entrants in the market and launch of Mobile Number Portability the competitive environment has been fierce”, said Mazhar Hussain, Country Manager, SAS Pakistan, “As a direct consequence there is a renewed focus on strategies that are geared towards customer retention, quality of service, cross sell up sell opportunities and targeted campaigns to compete in the new Telecom era.”

This seminar was in continuation of SAS’ commitment to contribute to local industry not only by implementing state-of-art business intelligence solutions but by also ensuring knowledge transfer and experiences sharing with international experts. The objective of this seminar was to provide a platform to the senior executives of local Telecommunication industry to indulge in discussions with SAS experts from abroad, who shared their experiences about how SAS BI solutions can enable Telco operators formulate strategies to combat the current challenges of Pakistani industry such as low ARPU, launch of MNP, Customer retention and acquisition.

Tailored to meet the unique business intelligence needs of the telecommunications industry, SAS Telecommunications Intelligence Solutions enable Telco organizations to effectively implement business strategies, maximize corporate profits, retain and grow customer accounts, and execute efficient marketing campaigns. Built on the customer's operational environments, these solutions help transform organizations into Intelligent Enterprises by surfacing business intelligence out of their own real-world data.

SAS counts amongst its customer base in excess of 250 major telecommunication operators who all use SAS solutions to gain greater business insight.