Partnership effort to push for greater Business Analytics uptake within the hospitality and entertainment industry
KUALA LUMPUR, August 19, 2009 - Ascend Solutions Sdn. Bhd., a leading solutions provider for leisure and hospitality industry, today announces its partnership with SAS Malaysia, leader in Business Analytics software and services, to drive for greater adoption of advanced analytics within the region’s largest leisure, hospitality and entertainment group, Genting Malaysia Bhd. (GENM) and others in the industry.
Through its participation in the SAS Alliance Program, Ascend Solutions will play a significant role in advocating Business Analytics know-how to GENM's workforce to glean strategic insights from their wealth of data in order to make faster and better business decisions.
Jimmy Cheah, Managing Director of SAS Malaysia says that it is no longer sufficient for businesses to rely solely on strong business acumen to stay ahead, as the hospitality and entertainment industry is an extremely dynamic and competitive one.
“What is needed now is for businesses to better understand the demand-need patterns of their patrons and customers. Through the use of advanced analytics, greater levels of service standards can be realized”, Cheah adds.
According to Ascend Solutions’ Senior Vice President - Business Development, Thomas Ng, the plan is to roll out Business Analytics adoption initiatives within the Genting Malaysia Berhad and subsequently to their business partners such as the Genting Worldcard merchants.”
“As a joint effort to drive Business Analytics uptake within this sector, SAS will provide Ascend Solutions the right technology and solutions while leveraging our experience and competencies in this specific vertical sector. Business Analytics is simply the best tool suited towards helping retailers and those in the hospitality business to fully anticipate and respond to customer behavior, now and tomorrow”, Ng adds.
Genting Malaysia Bhd recently won the Best Business Enabler award in the MIS Asia IT Excellence Awards 2009, a project[1] undertaken by Ascend Solutions. This award recognizes IT teams that have boosted the ability of an organization to disseminate information internally and exchange it with their partners, creating new revenue streams and improving customer service.
“This project and its subsequent recognition validates that Ascend Solutions have the full picture of BI and Analytics success on the back of our hands. With SAS, Ascend Solution will develop its Business Analytics support capabilities and technical know-how in order to help our merchant partners offer more value-added services that enhance their business profile and offerings; as well as drive better return on investment (ROI) from their initiatives through the WorldCard loyalty program platform,” says Ng.
Moving Ahead via Channels and Alliances
Jonathan Lee, Head of Channels and Alliances, SAS Malaysia, says that this partnership clearly expresses SAS Malaysia’s channels and alliances channel strategy for 2009.
“SAS plans to achieve premier partner recognition through its SAS Alliance Program by linking up value partners to provide highly tailored Business Analytics solutions to meet niche industry requirements.” Since embarking on a partner model in early 2008, SAS Malaysia has acquired many new alliance partners in the alliance program.
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