SAS FORUM 2008 MALAYSIA - AGENDA

SAS Forum Agenda – 15.7.08
SAS Forum Open Day Agenda – 16.7.08
KL Convention Centre, Malaysia
Time: 8.30am to 5.00pm (registration starts each day at 8.30am)

Tuesday, 15 July 2008

8.30am		Registration
9.00am		Welcome Note
9.15am		Plenary 1: Building Reputation Through a Socially Responsible and Ethical Organisation Choon Bow Bow, Director of Marketing, WWF Malaysia
9.45am		Address Maya Karin, Actress and Ambassador of Environment for the Ministry of Natural Resources & Environment of Malaysia
10.00am		Planet, People, Profits Thomas Spiller, Senior Director, International Programs, SAS
10.30am		Break
11.00am		Benefits of In-Database Analytics Jae H. Park, General Manager for Indonesia, Malaysia, Philippines and Singapore, Teradata
11.40am		Top 10 Trends in BI Tan Bee Kee Consulting & Integration APJ Information Management Practice Principal, HP
12.10pm		Lunch

BREAKOUT SESSIONS	FINANCIAL SERVICES (FSI ) SHOWCASE( Plenary Theatre )	COMMERCIAL SHOWCASE ( Room 302 & 303 )	ACADEMIC SHOWCASE ( Room 304 & 305 )	SOLUTION SHOWCASE
1.30pm - 2.05pm	Starting Your CRM Journey Rizal Bin Jamin, Vice President, Head Customer Knowledge & MIS, CIMB Bank Berhad (Leading Authority in the use of Analytics)	BI In Retail Wong Suit Fan Head of Strategic Insight, Marketing Tesco Stores (Malaysia) Sdn Bhd	Lecturer Excellence Award 2008 Presentation Neural Network Models Using SAS Enterprise Miner Diana Abdul Wahab Universiti Malaya	1.30pm - 5.00pm The Solution Showcase offers a distinctive environment where you can exchange ideas, view interactive product demonstrations, and spend time talking with SAS technology experts. Get an up-close look at SAS technologies in action, and view hands-on demonstrations of: SAS Campaign Management (CM) SAS Financial Services Intelligence (Banking Solutions) SAS Business Intelligence (BI) SAS for Finance Management (FM)
2.05pm - 2.40pm	ABC : Challenges & Uses Adeline Kong VP, Cost & Business Management, United Overseas Bank (Malaysia) Bhd	Implementation of SPM ( Strategic Performance Management ) at International Islamic University Malaysia (IIUM); a case study Prof Dato’ Dr Mohd Azmi Bin Omar Dean Office of Corporate Strategy & Quality Assurance (CSQA)	Evaluation of Computer Ethics: Confirmation Factor Models Using Proc Calis Maslin Masrom, Zuraini Ismail Universiti Teknologi Malaysia
2.40pm - 3.15pm	Panel Discussion: Topic: Optimizing the Customer Experience Moderator:Luke Soon Leung Chong Principal, Customer Intelligence Practice, Field Strategy & Support, SAS Asia Pacific Panelists: Wong Suit Fan Head of Strategic Insight, Marketing Tesco Stores (Malaysia) Sdn Bhd Rizal Bin Jamin Vice President, Head Customer Knowledge & MIS, CIMB Bank Berhad ( Leading Authority in the use of Analytics)	ICT Cost Recovery with application of ABM Shamsuri M. Rashid & Azhar Abdul Jalal Manager Costing & Project Manager, iPerintis	Using SAS Graphics To Explore Employers Preference When Hiring New Graduates Rasimah Aripin, Aidawati Zainan Abidin Universiti Teknologi MARA
3.15pm	Coffee Break	Coffee Break	Coffee Break
3.30pm - 4.05pm	Plenary 3: Application of SAS Analytical Software in Forestry Research: FRIM Experience By Dr Abdul Rashid Abdul Malik, Deputy Director General ( Research ), Forest Reserve Institute of Malaysia (FRIM)		Students’ Learning and Academic Performance Rasimah Aripin, Zurina Mahmood Universiti Teknologi MARA
4.10pm - 4.45pm	Operational Risk Management - Key Learnings Over The Past Decade Pat Medapa Director, Oprisk and GRC Practice, Risk Tech International	Automated Analysis through Data Integration and Data Quality Process Associate Professor Fadzilah Siraj Deputy Director, BICC, UUM	Ensemble Method Hit Ration For Robust Tests of Spread Teh Sin Yin, Abdul Rahman Othman Universiti Sains Malaysia
4.45pm	End

Wednesday, 16 July 2008
8.30am		Registration
9.00am		Welcome Note by Jimmy Cheah, Managing Director, SAS Malaysia
9.15am		Panel Discussion: Analytics Everywhere and In Our Environment Moderator: Thomas Spiller, Senior Director, International Programs, SAS Panelists: Kevin Kuan, Strategic Director, AP & Japan, Dell Dr CHOONG Yeow Wei, Vice President & Dean, Faculty of Applied Science & Multimedia, HELP University College Michael Hui, VP of Wealth Management, Royal Bank of Scotland
10.30am		Break
11.00am		Accelerating Your Data Mining: Integrating World Class Analytics into Databases Jae H. Park General Manager for Indonesia, Malaysia, Philippines and Singapore, Teradata
11.30am		Data Quality: How long has the clock ticked? CS Lee Director, Sales & Marketing, Selatan
12.15pm		Lunch
1.30pm		Breakout Industry Tracks Commercial: SAS Forecasting by Jeremy Sim, Product Manager, Supply Chain Intelligence, SAS Asia Pacific SAS Data Integration/Data Quality by Allan Tham, Head of Enterprise Intelligence Practice, SAS Malaysia Financial Services (FSI): SAS Solutions for FSI by Helen Lim, Director, Financial Services, SAS Malaysia Analytics for FSI by Siah Hark Cheong, Principal Consultant, Analytics and CI, SAS Malaysia Government: SAS Solutions for Government by Tanti Zainal Abidin, Senior Business Development Manager, Public Sector, SAS Malaysia SAS Strategic Performance Management by Wee Tze Wee, Head of Performance Management Practice, SAS Asia Pacific
3.00pm		Break
3.15pm		Breakout Industry Tracks (Cont.) Commercial: SAS Business Intelligence by Chan Sook Kueen, Senior Consultant, Enterprise Intelligence Practice, SAS Malaysia SAS Strategic Performance Management by Voon Chow Hong, Principal Consultant, Performance Management Practice, SAS Malaysia Financial Services (FSI): SAS Strategic Performance Management by Wee Tze Wee, Head of Performance Management Practice, SAS Asia Pacific SAS Data Integration/Data Quality by Allan Tham, Head of Enterprise Intelligence Practice, SAS Malaysia Government: SAS Data Integration/Data Quality by Allan Tham, Head of Enterprise Intelligence Practice, SAS Malaysia SAS Business Intelligence by Chan Sook Kueen, Senior Consultant, Enterprise Intelligence Practice, SAS Malaysia
4.45pm		Closing Remarks
5.00pm		End