PREDICTIVE MODELING / DATA MINING

Using SAS' award-winning statistical, data mining, and information delivery software, you learn how to build models that business users and campaign managers can utilize. This curriculum is for business decision makers or people new to predictive analytics and Customer Relationship Management (CRM). These courses provide a solid CRM background and high-level overview of how data mining techniques can be applied to acquire and retain customers, identify cross-sell/up-sell opportunities, analyze attrition, and derive life-time value. The curriculum also includes courses that detail how to prepare, model, and analyze customer data.