Shopper's Stop cashes in on SAS® Business Analytics Framework
India's growing retail sector is the fifth largest in the world. In recent years, the sector has experienced rapid growth and sophistication to address swelling market demand and ever-changing customer preferences. Growth in the sector has created a highly competitive retail environment, in which innovative retailers like Shopper's Stop Limited are using analytics to increase customer loyalty, satisfaction and profitability, while improving overall operations.
Customer Success Video
Check out this video to learn more about Shoppers Stop and its successes with SAS.
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Mr. Arun Gupta
Chief Technology Officer
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"This is a first-of-a-kind analytical solution for the retail industry in India. The benefits put us ahead of the curve in our quest for competitive advantage," says Arun Gupta, Customer Care Associate & Group Chief Technology Officer. "The scalability of the solution lets us analyze over three years of customer data, in multiple formats, which is extremely valuable in understanding churn and share-of-wallet. Already, we have been able to develop focused campaigns and offers as well as study target market demographics to assist and influence our merchandising decisions."
To help drive its growth strategy, Shopper's Stop is employing its reporting and analytics capabilities in the areas of merchandising, loyalty management, distribution and logistics, sales performance, loss prevention, and financial analysis.
Insights, improvements, benefits
The chain can now monitor migration trends and calculate the business effect of opening new stores in the markets in which it already operates. Other early benefits came from a study of demographic groups, in which Shopper's Stop analyzed customer buying behaviors and drivers in a specific market. The insight resulted in an increase in sales from the targeted segment.
"With the competitive landscape getting tougher, we recognized the need to leverage our rich transactional data," Gupta explains. "After carefully examining the market, we chose SAS to drive our quest for generating insights. The journey thus far has been gratifying with SAS providing the requisite expertise towards moving data to information and insights. As we deploy the data warehouse across our other business units, we believe that the potential to harness insights is immense."
SAS® Consulting earns praise
"They helped create a vibe and sustain excitement across the organization for the functionality," he says. "With SAS in place now, we are well poised to further grow our business through the insight the analytics provide us."
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Arun Gupta, Chief Technology Officer
Faced with increasing competitive pressure for customer wallet share, Shopper's Stop needed to improve customer satisfaction and loyalty, increase its breadth of merchandise and expand store operations into new markets, while maintaining profitability.
Insightful analysis of merchandising, assortment and inventory management, loyalty, distribution and logistics, loss prevention and financial analysis, including near-real-time knowledge about sales and store performance across the chain
“This is a first-of-a-kind analytical solution for the retail industry in India. The benefits put us ahead of the curve in our quest for competitive advantage.”
Chief Technology Officer